The Team Behind Hendo’s YouTube Growth
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The Team Behind Hendo’s YouTube Growth
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What happens when your content starts working, but suddenly you cannot keep up with the conversations it creates?
In this episode, I chat with Steve “Hendo” Henderson from Rockstar Brewer Academy about the team behind his growing YouTube and social media presence. After reaching 15,000 subscribers on YouTube, Hendo found himself managing more than 400 interactions a day. Comments, DMs, requests for resources and follow-up were starting to pull him away from the business itself.
We talk about:
- Why YouTube's growth created more manual work than expected
- How Ella now helps manage the comments and conversations that need a human response
- Why a simple 60-second reel can actually take four people working together behind the scenes
Hendo also shares why not everything should be automated, how his team supports the full content process, and why the right people behind you can help turn momentum into a proper marketing system.
If your content is gaining traction but the work behind it is becoming too much to manage alone, this episode is for you.