In this episode, we break down why you're sitting on a gold mine and leaving 60-70% of your revenue on the table. Every quote you run is a life insurance opportunity, but most P&C agents bolt it on at the end after the customer's mentally checked out. Then they wonder why they get "I have it through work" or "not right now."

Here's what changes everything: Layer life insurance into the quote as complementary coverage, not an afterthought. When you position it naturally during the process instead of after, you eliminate resistance before it starts, make your book stickier, and finally stop letting carriers own your customers.

I walk through the exact timing and language that turns every new household into a bundled account. If you're only closing auto and home, you're building half a business.

Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls?

Click Here: https://insurancesalespro.org/bookcall-page

Subscribe to Colter’s FREE insurance sales trainings:

Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw

Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-producers-perspective/id1675925320

Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK

FREE SCRIPT: https://insurancesalespro.org/opt-in-occc

Download the One Call Coverage Close Script FREE: https://insurancesalespro.org/opt-in-occc

Want me to help your producers implement this? I will train, role play with, and hold your producers accountable: https://insurancesalespro.org/bookcall

This week, we're breaking down the classic “I have life insurance through work” objection and giving you the exact questions and language to move the conversation forward without feeling pushy.

You’ll learn why customers default to this objection, how to use the AVA framework, and how to prevent the objection altogether by shifting the way you position life insurance from the start. This episode is perfect for any agent or team member who wants smoother conversations and more closed life apps.

✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers

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✅ Subscribe to Colter’s FREE insurance sales trainings:

Youtube:

https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw

Apple Podcasts:

⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠

Spotify:

⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠

Private Facebook Group:

https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/