How do you reinvent your business model to remain relevant and to protect your company for the future?

It is a question that many CEOs are trying to answer. And they are trying to answer it at a time of major change, disruption and transformation - from technological advancements to shifting geopolitical sands to heightened economic uncertainty.

In this episode of The Tech Agenda, Amy Ball, Transformation Leader, PwC Ireland, talks to Ian Kehoe about the business of business reinvention. Ball also talks about the results of PwC’s 2025 CEO survey, discusses how businesses can prepare for disruption, and gives her assessment on emerging issues such as climate investment and GenAI.

The Tech Agenda podcast series is sponsored by PwC.

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New regulations and more sophisticated and devastating cyber risks are prompting Irish organisations to invest more in cyber resilience. However, as PwC Ireland cybersecurity partner Len McAuliffe explains, companies need to ensure they are allocating resources in the right places and the right way.

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David McGee, the ESG leader with PwC, believes Ireland can be a global leader in Climate Tech if it recognises and harnesses the opportunities available. If Ireland gets it right, McGee says it will help Ireland achieve its climate emissions targets while developing a vibrant new economic sector.

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