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The Time Is Now

The Time Is Now

Written by: Amel Derragui
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About this listen

 The Time Is Now to go from invisible to in-demand. A podcast for mission-driven solopreneurs ready to grow with clarity, freedom, and impact. Hosted by Amel Derragui—business and marketing strategist, international speaker, and Forbes-featured entrepreneur—this show is ranked among the top 2% of podcasts worldwide. Amel helps you cut through the noise, position yourself as the go-to expert in your field, and design marketing strategies that feel authentic and sustainable. This podcast isn’t just about marketing. It’s about resilience, leadership, and staying ahead of global shifts so you can create more freedom, purpose, and impact through your business. Each episode blends motivation with practical clarity, giving you tools and insights you can put into action right away. Whether you’re just starting out or scaling to the next level, you’ll learn how to: Market yourself with confidence—without burnout. Build systems that support growth and freedom. Convert visibility into paying clients and lasting impact. If you’re ready to rise from invisible to in-demand… The Time Is Now. 👉 Learn more at www.amelderragui.com.Amel Derragui - DERRAGUI LLC Economics Leadership Management & Leadership Marketing Marketing & Sales Self-Help Success
Episodes
  • Why Not Choosing a Niche Is Costing You — And How to Fix It

    Why Not Choosing a Niche Is Costing You — And How to Fix It
    Mar 9 2026
    Listen on your podcast app: Resources Of This Episode: Get access to Nina – The Niche Navigator:Download here.Want my support to validate your niche? Schedule a strategy session here. Summary Of This Episode: Click here to find the blog articleClick here to read the episode transcript Chapters: [01:47] The Four Types of Entrepreneurs Who Avoid Choosing a Niche [03:00] The Hidden Cost of Not Having a Clear Niche [03:57] The One Marketing Truth You Must Understand [05:22] How I Chose My Niche and Built Real Momentum [08:23] Reframing the Fear of Niching Down [08:59] A Client Case Study: The Real Power of Niching Down [10:39] The Benefits of Targeting a Small, Clear Niche [12:01] What to Do If Your Niche Doesn’t Work [13:05] What a Niche Really Means in Business [13:24] The 3Ps Framework to Identify Your Niche [14:41] The Most Powerful Question to Clarify Your Niche [15:09] The Free AI Tool to Help You Define Your Niche [16:27] How to Take Action and Commit to Your Niche You already know you need a clearer niche. But maybe you’re hesitating. Overthinking. Afraid of closing doors. Or frustrated because you tried before — and it didn’t work. Here’s the truth: Not choosing is costing you more than you think. When your niche isn’t clear: Your messaging keeps shifting.Your confidence drops.Your marketing feels heavy.You try one strategy after another — but nothing gains real traction. It’s not dramatic failure. It’s subtle stagnation. And that quiet stagnation can last for years. Postponing the decision of choosing your niche, is postponing the results in your business. But also, it sucks all the energy out of you. Choosing a niche is not about shrinking your business. It’s about sharpening your impact. When you focus your energy long enough in one direction, momentum builds. Authority grows. Visibility compounds. If you’ve been postponing the decision, consider this your invitation. The time is now to stop scattering your energy — and start building real momentum. What you will learn: Why a crystal-clear niche is essential to attract paying clients consistentlyHow to use the 3Ps Framework to find your ideal niche and step into your zone of genius.What to do if the niche you chose does not work out Other resources: Episode 223: Is it okay to change my niche “half-way” down the line?Episode 313: From fraud to authority: Claiming your well-earned expertiseEpisode 311: 3 things to help you be taken seriously as a coach or consultantEpsiode 97: How to find your niche & become the go-to-expert Find this episode on Youtube: Enjoyed this episode? Please leave a review Please leave a review or a comment to help me reach more people who need to hear this. Choose your favorite podcast app:
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    20 mins
  • Stop Hiding and Embrace Bold Visibility – with Katia Vlachos

    Stop Hiding and Embrace Bold Visibility – with Katia Vlachos
    Feb 23 2026
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    Resources Of This Episode: Want support refining your messaging so it aligns with your business and attracts your ideal clients?  Schedule a free consultation call here. Find Katia Vlachos Online:
    • Website
    • Instagram
    • LinkedIn
    • Past interviews on The Time is Now:
      • What do women need today to live up to their full potential?
      • Are you making conscious choices in your expat life?


    Summary Of This Episode:
    • Click here to read the episode transcript

    Chapters: [01:11] Why Visibility Feels So Risky for Entrepreneurs [02:04] Meet Katia Vlachos and Her Journey to Bold Visibility [05:48] The First Steps to Breaking Out of Your Cage [09:19] Balancing Privacy and Authentic Storytelling [11:42] Managing Public Reactions and Judgment [13:02] The Hidden Benefits of Embracing Visibility
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    37 mins
  • Behind the Scenes: Slowing Down While Keeping the Business Running

    Behind the Scenes: Slowing Down While Keeping the Business Running
    Feb 9 2026
    Listen on your podcast app:

    Resources Of This Episode:
    • Find this episode in video format onSpotifyandYoutube.

    • Get access to Nina – The Niche Navigator, my custom GPT designed to help you clarify your positioning when things feel messy:Download here.

    • Interested in working with me? Schedule a free assessment call here.

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    27 mins
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