In this episode, Kevin Owens and Matthew Newman dive into the often-overlooked world of performer usage fees—the hidden costs that can dramatically impact TV ad budgets. Drawing from their own real-world experience with a recent client brief, they break down how these fees are calculated, why they matter, and the common misconceptions that catch many brands off guard.

From navigating budgets and pitching creative concepts, to managing the practical realities of working with production agencies and talent, Kevin Owens and Matthew Newman pull back the curtain on the conversations and decisions that shape video marketing and TV commercial production. Whether you're curious about how money flows behind the scenes, or you're gearing up for your own campaign, this episode promises a candid, down-to-earth look at an industry topic every marketer and business owner should understand.

Stay tuned for actionable advice, insider tips, and a few laughs along the way as they talk through what it really takes to get your ad—and your performers—on screen.

And the winner is...

To celebrate YourFilm's 20th year in business last year, we launched the “First Shot,” a competition offering an aspiring filmmaker the chance to produce their own short film.

Back in October, YourFilm announced the winner at the Prolific North Marketing Awards: Jake Metcalf!

Pre-production is now underway on Jake's exciting script: 'Playboy'.

After our first pre-production meeting and script review session, we invited Jake onto the Tripod podcast to talk about what led him to this opportunity and where his ultimate ambitions lie!

In this engaging episode of TriPOD - Behind the Creative, hosts Kevin and Marc sit down with Martyn King, the Client Services Director at Route Agency in Newcastle, to demystify the world of SEO. Martyn, who hesitantly admits to being an SEO expert, delves into the intricacies of search engine optimisation, explaining its vital role in boosting online visibility.

The conversation covers the evolution of SEO, its potent impact on businesses, the ongoing challenge of adapting to changing algorithms, and the balance between SEO and engaging content. The discussion also explores the interplay between SEO and modern video content, detailing how platforms like YouTube and TikTok have reshaped media consumption. Whether it's a deep dive into keyword strategies or the significance of video thumbnails, this episode is jam-packed with insights for anyone looking to master the art of standing out in the digital landscape. Tune in to discover how to navigate the complexities of SEO and enhance your online presence.

Martyn King BIO: based in Newcastle, serves as the Client Services Director at Route Agency. With a keen understanding of SEO's power as both a helpful ally and formidable challenge, Martyn navigates the competitive world of search engine optimization to ensure top visibility for his clients. He likens the intricacies of Google searches to a vast competition, with potentially 300,000 contenders vying for the coveted top spots. Martyn's expertise lies in strategically steering his clients toward these prime positions, recognising that users rarely venture beyond the top three search results.

#seo

#searchengineoptimization

#DigitalMarketing

#GoogleSearch

#VideoMarketing

#YouTubeSEO

#ContentCreation

#DigitalStrategy

#aiinmarketing

#VideoEngagement

#SEOTrends

#KeywordResearch

#WebsiteOptimization

#OnlineTrust