Evan and Kristjan sit down with Dick Wittman, farm management consultant, educator, and longtime faculty member of Texas A&M's Executive Program for Agricultural Producers (TEPAP).

The conversation takes a hard look at an uncomfortable trend: using a proficiency checklist tracked over 25+ years, Dick reveals that farm operators, even massive, sophisticated operations doing hundreds of millions in sales, are scoring worse on basic management fundamentals today than they were two decades ago. We talk through why: gaps in agricultural education, a generation that hasn't been tested by a truly bad year, and an industry-wide habit of avoiding the "boardroom conversations" around budgets, job descriptions, and strategic planning until a crisis forces the issue.

But this isn't just a story about what's going wrong; it's about the fixes. We cover succession planning as a daily discipline rather than a one-time event, hiring outside your family, the generational shift bringing more non-owner managers into leadership roles, and why building SOPs and a culture people actually want to work for matters more than ever. If you've ever wondered whether your farm would pass its own report card, this episode might change how you grade yourself.

The episode opens with Taylor Phillips setting the table on AI and tools in a practical way: what they are, how they are used, and why the starting point should be the problem you are trying to solve, not the technology itself. That carries into the full conversation with Nick Horob, who joins Evan and Kristjan to discuss farm software, AI, and the difference between building something interesting and building something useful. Farms do not need more disconnected tools. They need better ways to see their numbers, manage information, and make decisions with less friction.

The conversation pushes past the broad excitement around AI and gets into where it can actually help. Nick talks about large language models, hallucinations, trusted sources, custom GPTs, and the importance of starting with the outcome before building anything. Whether it is equipment knowledge, grain marketing, SOPs, invoicing, or field-level financial decisions, the value comes from using AI with guardrails and farm-specific context.

When the cost of building software keeps falling, the harder skill is knowing what should be built in the first place. For farm leaders already acting as the human router between employees, managers, advisors, accountants, and data systems, AI has potential but only when it is tied to better decisions, clearer workflows, and a farm that is easier to run.

Bryce Eger returns to The Truth About Ag for a wide-ranging conversation on professional capability, leadership, follow-through and why the ag industry needs to get more comfortable being uncomfortable. From basic networking and follow-up to the difference between credentials and real knowledge, Bryce challenges the idea that experience, titles or confidence automatically equal capability.

Evan, Kristjan and Bryce talk about what separates valuable advisors, salespeople and industry professionals from those who are simply showing up with a pitch. It comes down to asking better questions, respecting people’s time and teams, solving problems the customer actually believes are problems, and doing what you said you were going to do. The conversation also touches on risk, decision-making, action items, hard conversations and why agriculture cannot afford to keep talking about the same issues without taking steps forward.

Bryce also shares the story behind his book, Course Corrections: Building the Pre-Shot, Post-Shot and Recovery Habits of Leadership, and why golf became the lens for exploring leadership, learning and self-awareness.