Sales and ops leaders are pressured to adopt AI, but struggle to turn the noise into revenue-driving decisions.In this episode of The Unexpected Lever, Jarod Greene is joined by Scott Peyser, Senior Vice President of Operations at CBTS. Scott brings more than 20 years of experience leading sales operations, forecasting, and go to market strategy across global organizations.

Scott shares how leaders should think about AI in practical terms, where insight turns into action, and how to avoid overcomplicating adoption.

In this episode, you’ll learn:
Why focus matters in AI – Solving one problem beats chasing every use case
How insight becomes action – Data only works when it changes decisions
Where small wins add up – Early results build trust across teams

Things to listen for:
(00:00) Introduction
(01:16) What CBTS does and why it matters
(02:17) Unexpected AI use case
(03:37) The trigger moment for AI adoption
(06:46) Building AI adoption across teams
(10:19) Experimenting with AI while managing risk
(14:39) Advice for leaders getting started with AI
(16:07) Where AI is headed for sales planning and forecasting

AI is no longer an experiment happening on the sidelines of sales. It’s showing up in workflows, conversations, decisions, and forecasts, and teams are figuring it out in real time.

Season 2 of The Unexpected Lever explores how sales leaders and technical teams are actually working alongside AI. Not the hype, not the theory, but the honest stories of what’s working, what’s not, and where human judgment still matters most.

Join us for real conversations with the people navigating AI inside sales teams. You’ll hear what they’re learning, what they’re rethinking, and how small shifts are changing how teams work and win together.

Marketers are wasting time on decks.

In this episode of V5, Jarod Greene, CMO at Vivun, explains why marketing should step away from slide creation and focus on owning the message. After two decades of building decks for every sales moment, Jarod realized the problem wasn’t about how decks looked or how long they were; it was about who controlled the story.

He discusses how giving reps ownership of the story, supported by strong positioning and AI-powered tools, creates faster, more effective conversations with buyers.

In this episode, you’ll learn:

• Why marketers should stop building decks – Ownership matters more than formatting
• How reps create stronger meetings – Let them shape the story, not recite slides
• Where enablement actually begins – Context drives conversions more than content ever will

Things to listen for:
(00:00) Introduction
(00:44) Why marketers need to stop making decks
(02:00) What marketing should actually own
(03:20) How letting go of control changed everything
(04:40) What reps really want from marketing
(05:22) The shift that makes enablement actually work