Episodes

  • The Data-Driven Product Roadmap

    The Data-Driven Product Roadmap
    Jan 18 2026
    Your users are telling you what they want. They're telling you with their clicks, their support tickets, their feature requests, and the features they never touch. The question is, are you listening?

    A great product roadmap isn't a wish list or a founder's grand vision; it's a strategic document built by translating a thousand user signals into a clear set of priorities.In this episode, we're building the data-driven product roadmap. We'll show you how to blend quantitative analytics with qualitative feedback to uncover what your users really need, not just what they say they want. You'll learn about prioritization frameworks like RICE that remove bias from your decisions and the single survey question that can tell you if you have product-market fit. This is your guide to escaping the "build trap" and creating a product that truly serves its users.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    30 mins
  • How We A/B Tested Our Way to Product-Market Fit

    How We A/B Tested Our Way to Product-Market Fit
    Jan 14 2026
    Product-market fit isn't found through guesswork or a single stroke of genius; it's discovered through a relentless process of scientific experimentation. The best product teams don't argue about what the user wants in meetings—they build it, they test it, and they let the data decide.

    This is the world of A/B testing, the engine of modern product development.In this episode, we're giving you a crash course in the art and science of A/B testing. We'll break down the simple framework you can use to run your first meaningful experiment this week, even without a data scientist on your team. You'll learn about the button color change that boosted conversions by over 300%, how Netflix tests everything you see, and the common statistical traps that can lead you astray.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    27 mins
  • Content That Converts: Story-led Marketing

    Content That Converts: Story-led Marketing
    Jan 11 2026

    Facts tell, but stories sell. In a world saturated with ads and feature lists, the only way to cut through the noise is to make your audience feel something. The most successful brands don't just sell a product; they invite customers into a story where the customer is the hero, and the brand is the trusted guide.


    This episode is your guide to becoming a master brand storyteller. We're breaking down the frameworks used by companies like Patagonia and Apple to build fanatical loyalty and drive massive sales through narrative. You'll learn how to structure a story that converts using the hero's journey, why your "About Us" page might be your most important sales tool, and how to find the authentic story at the heart of your business.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    41 mins
  • Micro-Influencer Launches That Convert

    Micro-Influencer Launches That Convert
    Jan 7 2026
    Forget paying a celebrity millions for a single Instagram post. The future of marketing isn't about the biggest audience; it's about the most trusted voice. For startups and savvy brands, the secret to a high-ROI launch lies with a new kind of partner: the micro-influencer, creators with smaller, but hyper-engaged and dedicated followings.6

    In this episode, we reveal the low-cost, high-impact playbook for launching your product with micro-influencers. You'll learn why a creator with 5,000 followers can outperform one with 5 million, how to find and vet the right partners for your brand, and the art of structuring a deal that generates authentic content and drives real sales. This is your guide to punching above your weight in a crowded market.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    39 mins
  • Viral Loops: Anatomy of Referral Growth

    Viral Loops: Anatomy of Referral Growth
    Jan 4 2026
    How did Dropbox grow its user base by 3900% in just 15 months without spending a fortune on ads? The answer wasn't a massive marketing budget; it was a perfectly engineered viral loop.

    This isn't about luck or a one-off viral video; it's about a repeatable, mathematical system for turning one user into two, two into four, and so on.In this episode, we're dissecting the anatomy of explosive referral growth. We'll break down the simple genius of Hotmail's email signature, the two-sided incentive that fueled Dropbox, and the core psychology of why people share. You'll learn how to calculate your viral coefficient, the different types of loops you can build into your own product, and why the best marketing is often the product itself.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    38 mins
  • The Competitor That Killed Us

    The Competitor That Killed Us
    Dec 31 2025
    At the height of their power, they were titans of their industries, seemingly invincible. Nokia owned the mobile phone market. Blockbuster was the king of home entertainment. Yahoo was the front door to the internet. And then, almost overnight, they were gone, rendered obsolete by a competitor they either ignored, underestimated, or fundamentally misunderstood.

    This episode is a competitive post-mortem. We're dissecting the stories of market leaders that were toppled by disruptors, analyzing the precise moment they lost the plot. You'll learn about the innovator's dilemma, why listening to your best customers can sometimes be a fatal mistake, and how the competitive advantages that made a company successful can become the very things that lead to its downfall.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    29 mins
  • Toxic Culture: How It Spread and How It Was Fixed

    Toxic Culture: How It Spread and How It Was Fixed
    Dec 28 2025
    A toxic culture is like a slow-acting poison. It starts with a few bad habits, gets enabled by leadership, and before you know it, it has contaminated every part of the organization, driving out your best people and killing innovation.

    From the scandals that rocked Uber to the public implosions of beloved startups, the stories are a stark warning: culture isn't what you write on the walls; it's what you tolerate in the hallways.In this episode, we're putting toxic culture under the microscope. We'll diagnose how it starts, how it spreads, and—most importantly—how it can be fixed. We'll explore the painful but necessary steps for a culture reboot, from firing brilliant jerks to redesigning the systems that enable bad behavior. This is a guide to pulling your company back from the brink of cultural bankruptcy.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    31 mins
  • When a Market Disappears Overnight

    When a Market Disappears Overnight
    Dec 24 2025
    One day you're running a thriving business, and the next, a global event, a new technology, or a sudden shift in culture makes your entire market obsolete. Your phones stop ringing, your orders dry up, and the demand you built your life's work on has vanished into thin air.

    It's the ultimate business nightmare, and for many, it's a reality.In this episode, we examine the stories of businesses that survived the apocalypse. From distillers that switched to making hand sanitizer during COVID-19 to companies that navigated the death of their industries, we're uncovering the playbook for resilience. You'll learn the strategies for a rapid pivot, the importance of a diversified business model, and the psychological fortitude required to lead a team when your market disappears overnight.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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    40 mins