• ️ Listen: unscriptedseo.com Guest: Timothy Malmros on LinkedIn
• Full Episode dialog with Timothy Malmros exposing blackhat SEO on SEO Arcade

Timothy Malmros is a former gambling affiliate SEO with nearly two decades in the industry. After retiring from active affiliation, he turned his focus to investigating and documenting black hat SEO techniques — particularly in the gambling and sweepstakes space — through detailed posts on LinkedIn. His work offers a rare, transparent look at how spam tactics actually function, why they succeed, and why Google takes so long to stop them.

In his own words:
"Finished 12th grade. Got fired from Mcdonalds. Moved to Israel back in 2005. Applied to 20 jobs, got one reply and started working as a ”live person” human chatbot in an online casino. Promoted to affiliate manager 10 months later, did that for a bit over a year.

Decided, lets try to become an affiliate, if I after a year can earn 3000 euro a month I wont go back to school. Sold my company in 2016 to gaming innovation group, joined as director of seo as employee nr 6 for gig media. Gig media grew to 200+ people and became a bit to pc for me, quit in 2018, rebuilt going hard on grey hat SEO then decided to take a break from the stress of SEO in November 2024 and basically retire but quickly got bored and started writing articles instead."

Follow Timothy's ongoing research: linkedin.com/in/timothy-m-59a216b/

In this episode, Jeremy Rivera sits down with Timothy Malmros — a former gambling affiliate SEO turned black hat investigator — for a wide-ranging, candid conversation about how spam evolves, why Google keeps losing the spam war, and what the rise of AI really means for the internet's content ecosystem.

Timothy shares his hands-on research into drop domains and the canonical trick, a modern black hat method that combines expired high-authority domains with spam link bombardment and canonical redirects to game Google's rankings in the gambling and sweepstakes space. The conversation expands into Trust Rank theory, click metric manipulation, the collapse of the anti-spam team, and the disturbing implications of AI-generated content replacing original human publishing.

A refreshingly honest, technically deep episode for anyone who wants to understand what's actually happening beneath the surface of modern search.

• How black hat SEO evolved from hidden white-text links and site counter injection to the sophisticated drop domain / canonical trick
• What the canonical trick is and how it creates an infinite $10 ranking loop using expired high-authority domains
• Why gambling markets reveal emerging black hat techniques before any other niche
• Trust Rank theory and the Medic update — distance from seed sites and why Healthline beat Dr. Josh Axe overnight
• Why some drop domains work and others don't — the mixed signals Timothy is still investigating
• The dismantling of Google's anti-spam team and its connection to the ChatGPT competitive threat
• HCU as the reintroduction of Panda/Penguin — and whether it's algorithmic or hybrid
• Google creating then killing its own monsters — from recipe sites to AI overviews
• Click metric manipulation: Android bot farms with VPN rotation and what fake branding actually looks like
• Rank tracker visits inflating GSC impressions — and why Google finally cut off 100-page results
• Reddit as a...

Benas Leonavicius
Freelance SEO Consultant & Agency Builder
Website | LinkedIn | Substack

Benas Leonavicius has spent 10 years in the SEO trenches—from working with large e-commerce sites to navigating the bureaucratic nightmare of enterprise SaaS SEO. Now he's building an agency focused on keynote speakers, authors, and coaches, where basic SEO fundamentals deliver outsized results.

In this conversation, we dive deep into:

• Why AI search optimization is the new frontier (and why tracking is nearly impossible)
• How to actually appear in ChatGPT and AI overviews
• The shift from website-centric to entity-centric SEO
• Why SaaS companies are terrible clients for freelance SEO scalability
• The #1 thing keynote speakers get wrong (hint: they don't mention their keywords)
• Whether new people should enter SEO in 2025

If you're a freelancer trying to scale, a speaker trying to get found, or anyone wondering how AI is changing search—this episode is for you.

• The biggest challenge with AI search: tracking is nearly impossible
• How ChatGPT and Perplexity source their answers (training data + tiered Google searches)
• Why speaker bureaus and listicles dominate AI search results for keynote speakers
• The 25% consistency problem: AI gives different answers to different users
• Backlinks, PR, mentions, and social media as the foundation of AI visibility
• How to reverse-engineer AI sources by simply asking ChatGPT what it referenced

• Why SaaS companies limit freelancer scalability (1-2 clients max per month)
• The JIRA ticket trap: submitting tickets just to edit meta descriptions
• Managing multiple stakeholders with competing priorities
• How product changes constantly disrupt long-term SEO strategy
• Why Benas stopped taking SaaS clients despite their lucrative budgets

• Why 90% of speakers have zero SEO optimization
• The differentiation trap: avoiding keywords to sound unique
• The highest ROI fix: adding proper meta titles with target keywords
• Why speakers already have strong websites—they just don't know it
• Talk Thrive Agency: Benas's keynote speaker SEO service

• Why Benas focuses on on-page content optimization
• Link building feels "solved" and basic in 2025
• Technical SEO's limitations for most businesses
• Finding the middle ground between all three domains

• ChatGPT as "your most popular but least trained customer support rep" (Matt Brooks, SEOteric)
• Why Benas doesn't jump on new AI tools immediately
• Using AI as a brainstorming and first draft tool, not a final solution
• The hallucination and authenticity problem with over-reliance

• How LLMs use training databases and tiered search results
• Getting third-party content ranked, even when it's not on your site
• Why digital visibility is shifting from website-centric to entity-centric
• Direct traffic increasing as people find brands through AI, not clicks
• Impressions mattering more than clicks (the Instagram-ification of search)

• Why...

In this episode, Jeremy Rivera sits down with Jeremy Yang, founder of Digital Goliath, to explore the often-siloed world of paid advertising and how it intersects with SEO. Managing over $450,000 in monthly ad spend, Jeremy Yang shares brutal truths about Google Ads setup mistakes, the death of exact match keywords, and why most businesses fail at Meta advertising before they even start.

From offshore Google support nightmares to the "bullets in the chamber" framework for platform selection, this conversation reveals what seven years of hands-on PPC experience teaches you about digital marketing that no certification ever will.

Jeremy Yang
Founder, Digital Goliath
Website | LinkedIn

Jeremy founded Digital Goliath seven years ago and currently manages about $450,000 per month in ad spend across Google Ads and Meta platforms. Based in Sydney, Australia, he works with small to mid-sized businesses and white labels for larger agencies, specializing in high-accountability, hands-on campaign management.

• Why paid ads and SEO teams rarely communicate
• Operational intensity differences between channels
• Knowledge-sharing culture in PPC vs. SEO communities
• Why Google gives advertisers more data than SEOs get

• The fox guarding the henhouse: letting Google set up your campaigns
• Offshore vs. onshore Google support experiences
• Most common setup errors (cramming everything into one campaign)
• Why following scripts doesn't work in modern PPC

• How Google Ads has shifted to theme-based campaigns
• Everything is "broad-ish" now regardless of match type settings
• Competitor brands sneaking into your keyword auctions
• Performance Max and the return of negative lists
• ROAS-based campaign structuring for e-commerce

• Why display should only be used for remarketing
• The spammy site problem and how to exclude them
• Diminishing returns on display, YouTube, and discovery feeds
• Strategic use of minimal display budgets ($10-20) for brand presence

• "How many bullets you got in the chamber?" - the content asset question
• Meta is about burnout: why you need consistent creative production
• When to go 80% Google, 20% Bing (service businesses without video)
• When Meta makes sense (businesses with UGC and video capabilities)
• Real-world example: Bubble.com Casting (children's modeling agency)

• High-CPC industries: $200/click for tow trucks, $150/click for credit cards
• Why $30/click for lawyers isn't unusual
• Budget requirements for competitive industries
• When to rely on Performance Max vs. traditional search campaigns

• If you run out of ad budget, your campaign's over
• SEO builds appreciable assets that compound over time
• The upscale effect vs. the burn rate of paid ads
• Working with ads teams to target expensive keywords organically
• Client filtering: not every client is worth acquiring

• ChatGPT ads platform: $60-80 CPMs for businesses spending $1M+
• The "charge and forget" model vs. nuanced ad platforms
• AI overview impact: 25-40% traffic loss for publisher sites
• The mea...