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The Upload

The Upload

Written by: Rob Balasabas
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About this listen

🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content. The Upload Newsletter: https://balasabas.substack.com Rob on LinkedIn: https://www.linkedin.com/in/robbalasabas Rob on Instagram: https://www.instagram.com/rob.balasabas Business Inquiries: robert.balasabas@gmail.comRob Balasabas Economics
Episodes
  • How to Validate Your Membership Idea Before You Build It
    Dec 6 2025

    This episode breaks down how to choose your niche the right way — and how to validate your membership idea before you build content. You’ll learn five practical steps to niche by problem, test demand quickly, and launch with confidence.


    👉 Don’t forget to subscribe so you never miss future episodes!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv

    + Ecamm http://ecamm.balasabas.live


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com

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    8 mins
  • How Many Videos Do You Need Before Launching a Membership?
    Dec 1 2025

    Most creators overbuild before launching their membership. In this episode, I share the exact structure you need on day one: how many videos, what kind of lessons, what resources to include, and the one recurring experience that increases retention. If you’re thinking about launching soon, this is your blueprint.


    👉 Don’t forget to subscribe so you never miss future episodes!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv

    + Ecamm http://ecamm.balasabas.live


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com

    Show More Show Less
    8 mins
  • How to Start a Membership From Scratch (Even With a Small Audience)
    Nov 26 2025

    Wondering how to start a membership or whether your audience is big enough to launch? In this episode, we walk through a simple five-step process to validate your idea, build a minimum viable membership, and attract your first paying members — even with a small following. You’ll learn how top creators pre-sell their memberships, what type of content to include on day one, and the easiest way to tell if you’re ready to launch.


    👉 Don’t forget to subscribe so you never miss future episodes!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv

    + Ecamm http://ecamm.balasabas.live


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com

    Show More Show Less
    14 mins
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