The Value Edge: The Mindset That Wins Clients | Angela So Interview cover art

The Value Edge: The Mindset That Wins Clients | Angela So Interview

The Value Edge: The Mindset That Wins Clients | Angela So Interview

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New real estate agents: learn people-first prospecting, practical negotiation tips, and launch habits from LA realtor & US Realty Training instructor Angela So.

We cover mindset, mentors, lead generation, “talk to people” discipline, and why clients remember how you made them feel. Perfect if you’re prepping for your license or stuck at the starting line.

Start here → https://www.usrealtytraining.com (Pre-Licensing • Exam Prep • Crash Course)
Follow Angela → AngelaSoLA.com | @so.la.propertygroup

What you’ll learn:

  • New agent prospecting that beats perfectionism

  • Win-win negotiation (“give to get”) that closes deals

  • People-first marketing: face-to-face > algorithm

    Launch plan: mentors, runway, and consistent habits

  • Chapters:

    00:00 “Real estate is not your life”

    00:42 Angela So intro & bio (LA realtor, US Realty Training)

    01:49 Interview start: why mindset matters for new agents

    05:02 Chicago discipline → consistent prospecting

    10:33 Career pivot & confidence stories

    14:30 New agent obstacle: talk to people daily

    18:28 Face-to-face beats algorithm

    20:01 Clients remember how you made them feel

    25:33 Negotiation tips: “give to get,” win-win deals

    33:33 Calm, disciplined demeanor under pressure

    43:45 Motivation vs discipline (habits that stick)

    46:52 “Real estate lets you live the life you want”

    49:18 Where to find Angela & US Realty Training


    If you’re serious about starting (or restarting) your real estate career the right way, train with us: ⁠https://www.usrealtytraining.com/

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