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The Value Pricing Podcast

The Value Pricing Podcast

Written by: Mark Wickersham
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.© 2026 The Value Pricing Show Economics
Episodes
  • How to become a QuickBooks Online ProAdvisor
    Jul 6 2026

    Want more clients without spending more on marketing?

    Could becoming a QuickBooks Online ProAdvisor be the answer?

    Discover how certification can boost your visibility and credibility.

    Learn the secrets to standing out and charging higher prices.

    Get practical tips for passing the ProAdvisor certification with confidence.

    Hear how one simple certification transformed a bookkeeping business.

    Don't miss this one. It's packed with value!

    The latest episode of the Value Pricing Podcast is now available: How to become a QuickBooks Online ProAdvisor

    In today's episode you will learn:

    • Why ProAdvisor certification attracts more clients and builds credibility.
    • How the certification process works and what to expect.
    • Practical tips to pass the QuickBooks Online ProAdvisor exam confidently.
    • Ways to maximise your ProAdvisor profile for greater visibility.
    • How certification helps you deliver more value and charge higher prices.
    • The biggest mistakes to avoid when becoming a QuickBooks ProAdvisor.

    Don't miss out on discovering how QuickBooks ProAdvisor certification can help you win more clients and charge higher prices.

    Listen now!

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    43 mins
  • Are you a nosey parker? with Will Kintish
    Jun 22 2026

    Do networking events fill you with dread? Discover why you're not alone.

    Learn the simple networking secret that transformed Mark's confidence.

    Are you asking the wrong questions when meeting new people?

    Find out why "What do you do?" might be the worst networking question you can ask.

    Discover the three biggest networking fears and how to overcome them.

    Arrive early. Stay late. The smallest changes can have the biggest impact.

    Want more referrals, stronger relationships, and greater confidence? This episode is for you.

    The latest episode of the Value Pricing Podcast is now available: Are you a nosey parker? with Will Kintish

    In today's episode you will learn:

    • Overcome the three biggest fears of networking.
    • Master simple techniques to start conversations confidently.
    • Discover the questions that build stronger relationships.
    • Learn how to spot valuable networking opportunities.
    • Avoid common networking mistakes that hold professionals back.
    • Follow up effectively to create lasting business connections.


    Don't miss out on these practical tips to become a more confident and effective networker.

    Listen now!

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    54 mins
  • Notes from the Galaxy: A journey from addiction to achievement
    Jun 8 2026

    How does someone go from addiction to becoming a leader in the accounting profession?

    Seth David shares an extraordinary journey of resilience, recovery, and success.

    What really happens when you sell your accounting firm and start over?

    The biggest productivity breakthrough isn't the app you use.

    A simple shift in thinking could transform the way you manage your work.

    What does the future of AI mean for accountants and bookkeepers?

    An inspiring story. Powerful lessons. A fascinating look ahead.

    The latest episode of the Value Pricing Podcast is now available: Notes from the Galaxy: A journey from addiction to achievement

    In today's episode you will learn:

    • How Seth overcame addiction and rebuilt his life
    • Why accountants will always benefit from strong systems
    • The key lessons from selling an accounting firm
    • How to create productivity systems that actually work
    • Why process design matters more than software tools
    • What AI could mean for the future of accounting

    Don't miss out on this inspiring conversation packed with powerful lessons on resilience, productivity, business growth, and the future of AI in accounting.

    Listen now!

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    53 mins
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