The Viral Lesson That Changed How I Show Up Online
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The Viral Lesson That Changed How I Show Up Online
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About this listen
After years of trying to make TikTok “work,” I finally went viral—but not with content about messaging, business, or marketing. It happened when I spoke Spanish and shared my personal story. This unexpected moment cracked something open for me about what actually connects with people—and how much of my true voice I had been holding back.
In this episode, I share:
- Why “valuable” content alone won’t build connection or visibility in today’s AI-saturated space
- The big difference between Fabi, the brand strategist, and Fabiana, the person
- What going viral in Spanish taught me about authenticity, personality, and virality
- How your personal story is the foundation of your brand positioning (and your Angle of Mastery™)
- Why human content is outperforming polished, AI-generated scripts
If you feel like your content is solid but still not converting or creating connection, this episode will unlock the reason why.
✨ BOOK your 15-min Brand Message Assessment → https://brandmessagesession.com
🎥 Watch on YouTube + Subscribe → [YouTube Channel]
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