What if the key to finishing the year strong isn't doing more—but doing less? In this episode of the Mid-Year Business Reset series, Alyssa shares five things you may need to stop doing in your business, from chasing every new marketing trend to trying to be everywhere online. Learn how letting go of what isn't serving your mission can create more focus, greater impact, and sustainable growth.

It's hard to believe we're already halfway through the year! In this first episode of the Mid-Year Business Reset series, Alyssa shares why taking time to reflect is one of the most valuable things you can do for your business. Learn how to celebrate your wins, evaluate what's working, adjust your goals if needed, and identify where God is leading you in the months ahead.

What if your content strategy didn't leave you feeling overwhelmed? In this final episode of the Create Once, Reach More series, Alyssa shares a simple, sustainable content workflow that busy authors can actually stick with. Learn how to build your content around one core piece each week, repurpose it into emails and social posts, and create a system that fits your real life and current season. If you've been struggling with consistency, this episode will help you simplify your content, reduce overwhelm, and create a rhythm that allows your message to reach more people without creating more work.

In this episode, Alyssa is joined by author, publisher, and writing coach Dr. Carolyn Wiley to discuss how authors can turn their books into a 24/7/365 content engine. Learn how to use your chapters, stories, frameworks, and key messages to create podcasts, blog posts, emails, social media content, lead magnets, and more. If you've ever felt overwhelmed by content creation, this conversation will show you how to stop starting from scratch and start getting more mileage from the book you've already written.

In this episode of the Create Once, Reach More series, Alyssa shares a simple strategy for turning one idea into a week's worth of content. Learn how to start with a single piece of long-form content and transform it into emails, social media posts, and more—without constantly starting from scratch. If you're tired of wondering what to post each day, this episode will help you create a sustainable content system that saves time, reduces overwhelm, and helps your message reach more people.

Most authors think they need to create more content, but the real problem is often that they're constantly starting from scratch. In this episode, Alyssa kicks off a new series, Create Once, Reach More: Simple Content Repurposing for Authors, by sharing why creating more isn't always the answer. Learn how strategic content repurposing can help you save time, avoid burnout, and get more mileage from the content you've already created. If content creation feels overwhelming, this episode will help you shift from constantly creating to creating more intentionally.

In this final episode of the Don’t Build on Borrowed Land series, Alyssa shares her honest thoughts and personal experience with Substack after spending several weeks exploring the platform herself. Is Substack worth it for authors? Should it replace your website and email list—or simply support them? Alyssa breaks down when Substack can be helpful, when to be cautious, and how to decide whether it fits into your long-term content strategy. If you’ve been wondering whether you should jump on the latest platform trend, this episode will help you make a wise, sustainable decision for your business and brand.

In this episode of Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, Alyssa takes an honest and balanced look at platforms like Substack and social media. Are they worth using? Should authors go all in—or avoid them altogether? Alyssa shares the pros and cons of Substack, why platforms should be tools instead of foundations, and how to use them strategically without losing control of your content or audience. Learn how to build a content ecosystem that supports long-term growth while still taking advantage of the visibility and connection platforms can offer.