Ash Ormond wears many hats as a physio-turned-founder, community builder, content creator and writer and she’s the energy behind Hype Girl Social Club, a fast-growing community helping women find real connection IRL. In this episode, Ash opens up about her late ADHD diagnosis, juggling “too many hats”, starting Hype Girl from a simple walk, and finally leaving a decade-long physio career to build a life that actually fits her.

In this episode, we chat about:

• From physio to Hype Girl: how a walk with a friend turned into a 1,000s-strong community
• ADHD & identity: getting diagnosed later in life, what suddenly made sense, and how it shows up in business
• Friendship vs community: why you can “have friends” and still feel lonely, and how Hype Girl fills that gap
• Starting small & scrappy: the first walk, the TikTok that blew up, and running events with no events background
• Burnout & ambition: loving “full pelt” life… and the cost when you don’t slow down
• Leaving the ‘safe’ career path: sunk costs, stability, imposter syndrome and finally quitting physio
• Relentless > fearless: the mindset shift Ash uses now, and the advice she’d give her fresh-out-of-school self

• Ash on Instagram: @ashlaniormond
• Hype Girl Social Club on Instagram: @hypegirlsocialclub
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• Podcast Instagram: @thewibspod
• Natasha: @natashamarcello_
• Penny: @penny.macheras
• All links & episodes: https://linktr.ee/thewibspod
• Website: https://thewibspodcast.com/
• Email: info@thewibspod.com

Hosted on Acast. See acast.com/privacy for more information.

How do you turn a raw idea into a real place people love?

Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months.

What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit.

In this episode, Kelsie joins us to talk about:

• From idea to open in 60 days — how she pulled off the build, the paperwork, and all the scrappy decisions that made it happen
• Making it happen on a budget — finding cash, pitching friends, and hearing “no” a hundred times before one yes
• Building a community, not just a bar — how TikTok became her business marketing channel, and her biggest cheer squad
• Right place, right vibe — why she chose Toorak Rd, launched in January, and built a space that feels as good as it looks
• The unfiltered side of hospo — staffing, late nights, council hoops, and leaning on your neighbours when you run out of wine glasses
• Leading with values — why she refuses to shut out regulars for private hires, even when it costs more
• What’s next — her new venture, Gracie’s Space, a creative co-working and event space built for women like herIt’s a playbook for momentum, self-belief, and building an IRL brand people don’t just visit, they belong to.

Check out Gracie’s Wine Room:

Instagram: @gracieswineroom

Get in touch with Kelsey:

TikTok: @kelsiegraceee

Follow the WIBS online:

Instagram: @thewibspod

Penny: @penny.macheras

Natasha: @natashamarcello_

Listen/links: https://linktr.ee/thewibspod

Website: https://thewibspodcast.com/

Email: info@thewibspod.com

Hosted on Acast. See acast.com/privacy for more information.

How do you build a brand that outlives the trend?

Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.

In this episode, Tammy joins us to talk about:

• The early days of building Prene - and what it really took to stand out in a crowded, copycat market
• How she’s kept her brand relevant for ten years without losing its original essence
• The mindset shift that separates staying power from short-term hype
• What she’s learned about influence, identity, and evolving with your customer

It’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with.

Check out Prene Here:

https://www.prenebags.com/

Get in touch with Tammy: https://www.instagram.com/tammy___green/

Follow the WIBS online:

Follow us for all the latest on Instagram at: @thewibspod

You can follow Natasha at: @natashamarcello_

And Penny at: @penny.macheras

Visit us at: https://thewibspodcast.com/

Email us: info@thewibspod.com

Hosted on Acast. See acast.com/privacy for more information.