What needs to change for the WNBL to truly break through?

In Part 2 of this exclusive conversation, newly appointed WNBL Chief Operations Officer Justin Nelson outlines his vision for the future of the league - and why relevance, innovation and fan connection will define the next era of women's basketball in Australia.

Starting with his top three priorities for the WNBL over the next 12 months, Justin speaks candidly about growth, visibility, expansion, player drafts, rivalries, fan engagement and why women's basketball needs to stop "playing it safe."

He also explains why he believes the WNBL can become one of Australia's great sports success stories.

They discuss:

• Justin's top three priorities for the WNBL

• Why first-time fans fall in love with the game

• The challenge of relevance in women's sport

• Rivalries, emotion and entertainment

• Drafts, trades and player movement

• Expansion teams and financial sustainability

• Connecting better with grassroots basketball

• Caitlin Clark, international talent & visibility

• Justin's proudest moment in basketball administration

Plus: Rapid Fire questions, fan questions and Justin's long-term vision for the future of the WNBL.

Sponsor: Uncloud - building stronger community connections through sport.https://www.uncloud.org/whats-uncloud/

Timestamps

0:00 - Top three priorities for the WNBL

2:00 - Why first-time fans love the WNBL

5:00 - The challenge of relevance in women's sport

7:00 - Rivalries, emotion & entertainment

10:00 - Drafts, trades & innovation ideas

12:00 - Connecting better with grassroots basketball

14:00 - Rapid Fire questions

17:00 - Expansion, Brisbane & New Zealand teams

19:00 - "If you had complete control..."

20:00 - Justin's proudest basketball moment

22:00 - "Fear or faith" innovation philosophy

23:00 - Final reflections & outro