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The Water Cooler

The Water Cooler

Written by: Skol Marketing
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About this listen

The Water Cooler by Skol Marketing is a short, conversational podcast about digital marketing, internet culture, and how people actually engage with content online. Each episode feels like a quick water-cooler chat, the kind of conversations marketers have between meetings about what’s trending, what’s working, and what’s worth ignoring.

We break down digital marketing through a cultural lens, pulling from pop culture, online behavior, and real-world experiences to talk about attention, creativity, and how ideas spread today. No buzzwords, no lectures, just honest takes and practical insights.

If you work in digital marketing or care about culture, this is the conversation you want to be part of.

 Economics Marketing Marketing & Sales
Episodes
  • The Art of the Hook

    The Art of the Hook
    Feb 12 2026

    What captures YOUR attention? What gets YOU to stop the scroll?

    We break down the evolution of the hook, exploring what works, what doesn't, and where we see 'em going.

    Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in...

    🟣 Website Development

    🟣 SEM & SEO

    🟣 Video & Photo

    🟣 Social Media

    🟣 Web Consulting

    🟣 Digital Strategy

    🟣 And More!!!

    Get started today at: https://skolmarketing.com

    Wanna be friends? https://linktr.ee/skol_marketing
    Show More Show Less
    17 mins
  • 2016 vs. 2026 Social Media: Which Was Better?

    2016 vs. 2026 Social Media: Which Was Better?
    Feb 5 2026

    In this episode of The Water Cooler by Skol Marketing, we break down the real differences between social media in 2016 vs. 2026 — and what marketers can learn from both eras.

    Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in...

    🟣 Website Development

    🟣 SEM & SEO

    🟣 Video & Photo

    🟣 Social Media

    🟣 Web Consulting

    🟣 Digital Strategy

    🟣 And More!!!

    Get started today at: https://skolmarketing.com

    Wanna be friends? https://linktr.ee/skol_marketing
    Show More Show Less
    29 mins
  • Marty Supreme Marketing Breakdown

    Marty Supreme Marketing Breakdown
    Feb 2 2026

    In this episode of The Water Cooler, the Skol Marketing social team breaks down the Marty Supreme marketing play that got everyone talking.

    Genius strategy or just loud marketing?

    We unpack the guerrilla tactics behind the campaign, why it worked, and what brands can actually learn from it. From attention economics to timing, risk, and execution, this conversation digs into where spectacle ends and strategy begins—and whether “loud” marketing still earns real results in today’s digital landscape.
    Show More Show Less
    27 mins
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