What if doing good didn't have to be so complicated?

In this episode, Stefanie sits down with Andy Choi, Founder and CEO of Do Good, to explore how businesses can build meaningful social impact into their growth strategy without getting buried in paperwork.

Together they discuss:

• Why starting a nonprofit is harder than most people realize

• The concept of Profit with Purpose

• How businesses can integrate giving into their business model

• Why consumers expect brands to stand for something

• How Do Good's innovative Nonprofit-as-a-Service platform is changing the future of philanthropy

If you've ever dreamed of making a bigger impact through your business, this episode is for you.

Learn More: https://home.dogoodpoints.com/

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If you are an entrepreneur or professional who would like to be on this podcast, please visit BoomtownMarketing.com and click on PODCAST. https://www.boomtownmarketing.com/podcast

We believe that every business has the potential to change the world for good and we want to support our community to help make the world more ethical, compassionate and sustainable for all future generations to come.

And if you are looking to build your business no matter what level you are at now, request your free marketing consultation at BoomtownMarketing.com and click GET STARTED.

https://www.boomtownmarketing.com/get-started

Advertise on The Wild Party Podcast and reach your audience. Learn more: https://www.boomtownmarketing.com/advertise

Consumers are asking harder questions than ever before. Where do products really come from? Can brands prove their sustainability claims? And what role does science play in building trust?

In this episode of The Wild Party Podcast, Stefanie LaHart sits down with MeiLin Wan, founder of GenuTrace, to explore the world of supply chain transparency and traceability. MeiLin shares how her journey from corporate executive to entrepreneur led her to build a company focused on helping brands verify their claims through scientific testing and innovative technology.

Together, they discuss greenwashing, ethical sourcing, isotope testing, forced labor prevention, and why proof matters more than promises in today's marketplace.

• What traceability actually means

• How isotope testing works

• Why greenwashing is becoming harder to get away with

• The role consumers play in driving accountability

• Lessons MeiLin learned transitioning from corporate leadership to entrepreneurship

Learn more: https://www.genutrace.com/

***

If you are an entrepreneur or professional who would like to be on this podcast, please visit BoomtownMarketing.com and click on PODCAST. https://www.boomtownmarketing.com/podcast

We believe that every business has the potential to change the world for good and we want to support our community to help make the world more ethical, compassionate and sustainable for all future generations to come.

And if you are looking to build your business no matter what level you are at now, request your free marketing consultation at BoomtownMarketing.com and click GET STARTED.

https://www.boomtownmarketing.com/get-started

Advertise on The Wild Party Podcast and reach your audience. Learn more: https://www.boomtownmarketing.com/advertise

What if your skincare routine could be reduced to just one product?

On this episode of The Wild Party Podcast, Stefanie LaHart sits down with Veena Krishnan, CEO and Co-Founder of Daybird, a clean, vegan, cruelty-free beauty brand on a mission to simplify beauty routines and challenge unrealistic beauty standards.

Veena shares her journey from chemical engineer working in the male-dominated oil and gas industry to building a fast-growing beauty brand that helps women reclaim their time, confidence, and mental space.

They discuss the pressure women face to look "professional," the rise of beauty overconsumption, the science behind skincare ingredients, launching a product in Whole Foods and Sprouts, and why Veena believes beauty should support your life, not become another obligation.

Whether you're a skincare minimalist or simply tired of endless beauty trends, this conversation offers a refreshing perspective on what beauty can look like on your own terms.

Topics discussed:

• Why Veena left engineering to become a beauty entrepreneur

• The surprising inspiration behind Daybird

• Beauty standards and workplace expectations for women

• SPF, skincare science, and ingredient myths

• Building a vegan and cruelty-free brand

• How Daybird landed retail partnerships with Whole Foods and Sprouts

• Why simplicity is becoming the future of beauty

Use code WILDPARTY15 for 15% off your first order at Daybird. https://daybird.co/

***

If you are an entrepreneur or professional who would like to be on this podcast, please visit BoomtownMarketing.com and click on PODCAST. https://www.boomtownmarketing.com/podcast

We believe that every business has the potential to change the world for good and we want to support our community to help make the world more ethical, compassionate and sustainable for all future generations to come.

And if you are looking to build your business no matter what level you are at now, request your free marketing consultation at BoomtownMarketing.com and click GET STARTED.

https://www.boomtownmarketing.com/get-started

Advertise on The Wild Party Podcast and reach your audience. Learn more: https://www.boomtownmarketing.com/advertise