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The Wisconsin Investor

The Wisconsin Investor

Written by: Corey Reyment
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Each week, we bring you interviews with some of Wisconsin's top real estate investors who share their tips, tricks, and strategies that you can implement right away. This show is dedicated to helping Wisconsin real estate investors elevate their game. Along with interviews, I'll also dive into hot topics in solo episodes and feature experts from various real estate sectors across Wisconsin.

© 2026 The Wisconsin Investor
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Episodes
  • From W-2 to Walking Away: Two Wisconsin Families Who Replaced Their Income With Real Estate
    May 19 2026

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    Two families. Two completely different paths. One result: freedom through Wisconsin real estate.

    Matt and Katie Fihn out of Port Washington went from both working day jobs with two young kids at home to Matt walking away from his W-2 after just one completed flip. Katie followed shortly after, leaving a 19-year career to run the business full time alongside him.

    Greg Newman built a 50-door rental portfolio in the Northwoods over a decade, almost entirely while working full time. No outside partners, no big money raises. Just savings, lines of credit, and a slow methodical approach that eventually made quitting unavoidable.

    In this compilation episode, you'll hear both stories back to back, including:

    • How one conversation at a playdate changed the Fihn family's entire financial trajectory
    • What Matt and Katie used as their trigger to pull the plug on the W-2
    • How Greg accidentally discovered the BRRRR method and built from there
    • Why Greg stayed in one lane for 12 years while resisting every shiny object
    • The 20-30 deals the Fihns missed while juggling jobs and young kids, and what that cost them
    • How Greg brought 38 Northwoods doors back in-house after property management fell apart at scale
    • What both families say about the fear of walking away from a steady paycheck

    Want the full conversations? Links below.

    Matt and Katie Fihn full episode: Spotify: https://bit.ly/4diIWkO Apple: https://bit.ly/3PpdpVb

    Greg Newman full episode: Spotify: https://bit.ly/4dykkDv Apple: https://bit.ly/42KN4E0

    Get off-market deals every Monday morning: WisconsinDiscountProperties.com

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    48 mins
  • Your Edge Isn't Experience: How to Find Your Niche in Wisconsin Real Estate
    May 12 2026

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    Most new investors follow the same playbook and wonder why they can't compete. The ones who break through faster are the ones who figure out where they already have an advantage before they ever buy their first deal.

    Reese breaks down how to identify your niche in real estate, why it has nothing to do with knowing everything, and why your first deal is supposed to be messy.

    What's covered:

    • Why copying someone else's blueprint is the fastest way to stay stuck, and what to do instead
    • How a trades background, a corporate career, or even a sales job gives you a built-in edge in real estate
    • Why your first deal's profit per hour is going to look rough, and why that's actually fine
    • The three types of leverage that matter more than hustle: money, people, and systems
    • How experienced investors run seven or eight projects at once without losing their minds (and how you get there too)

    Reese also shares how he got his foot in the door early by flying drone footage for realtors for free. No construction experience, no capital network. Just a skill plugged into the right relationship.

    If you're getting started and feeling behind, this one's for you.

    Check out Wisconsin Discount Properties for off-market deals every Monday morning: WisconsinDiscountProperties.com

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    18 mins
  • Hard Money vs Commercial Lending… Which One Actually Makes You More Money?
    May 5 2026

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    Most investors default to hard money because it’s simple.

    But what if that’s actually costing you more than you think?

    In this episode of The Wisconsin Investor, Reese Brown sits down with commercial lender Chad Miller of Bristol Morgan Bank to break down the real differences between hard money lending and commercial lending, and when each one actually makes sense for your deal.

    They walk through real examples, numbers, and scenarios that show how commercial lending can sometimes require more upfront capital, but actually leave you with less money in the deal over time.

    Here’s what you’ll learn:
    • The key differences between hard money and commercial lending
    • Why commercial loans are more relationship-based, and why that matters
    • What “85% of project cost” really means and how it works
    • How draw schedules and rehab funding actually play out
    • Why some investors end up with less cash in a deal using commercial loans
    • When it still makes more sense to use hard money
    • How to build a banking relationship that unlocks better terms over time

    They also dive into how community banks evaluate deals, what new investors should do before reaching out, and how experienced investors can get more flexible financing as they grow.

    One of the biggest takeaways? The best loan option isn’t always the simplest one, and understanding both can completely change how you structure your deals.

    If you’re flipping houses, building a rental portfolio, or just trying to figure out how to fund your next deal more efficiently, this episode is packed with practical insight you can actually use.

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    37 mins
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