The Wise Build Bridges (#TWBB) cover art

The Wise Build Bridges (#TWBB)

The Wise Build Bridges (#TWBB)

Written by: Viaduct Generation
Listen for free

About this listen

 Welcome to the VG podcast, The Wise Build Bridges. Join us as we dig behind the scenes of our young, mission-based SEO agency, Viaduct Generation. On a weekly basis, you’ll be able to get to know the team better, exploring how we got here and more importantly, where we’re heading. 🚀 Every other week we will be joined by a special guest to dive a little bit deeper into the industry and their career drivers - expect some incredible top tips along the way! #ViaductGeneration #TheWiseBuildBridges #TWBB #AmplifyGreatness #DriveChange #DiversifyDigitalViaduct Generation Social Sciences
Episodes
  • The Wise Build Bridges - S4E1: James Crossland - FormusPro

    The Wise Build Bridges - S4E1: James Crossland - FormusPro
    May 5 2026

    In this episode, Duray sits down with James Crossland, Head of Marketing at FormusPro, a Microsoft Dynamics, Power Platform and AI partner working with nonprofits, universities and membership organisations across the UK.


    James spent ten years as a commercial underwriter and three years selling cruises before he ever did a marketing job, and that route in shapes everything about how he thinks.
    The conversation covers where sales and marketing actually meet (and where most teams get the line wrong), what AI is genuinely good for in B2B marketing versus what people are pretending it's good for, the power of storytelling when your buyers will never click a Google ad, and the realities of marketing for a Microsoft partner in a market full of them.

    Vanity metrics get killed. Middle-funnel strategy gets unpacked. LLMO and SEO get the treatment they deserve. Honest, sharp, openly anti-fluff.
    Show More Show Less
    22 mins
  • The Wise Build Bridges - S3E13: Martin Ives

    The Wise Build Bridges - S3E13: Martin Ives
    Aug 29 2025

    The Wise Build Bridges - S3E13: Martin Ives
    Show More Show Less
    32 mins
  • The Wise Build Bridges - S3E12: Kristina Causer

    The Wise Build Bridges - S3E12: Kristina Causer
    Aug 15 2025

    The Wise Build Bridges - S3E12: Kristina Causer
    Show More Show Less
    25 mins
adbl_web_anon_alc_button_suppression_c
No reviews yet