We didn’t mean to ghost you, but here’s what happened.

In today’s episode, we finally come back after a wild ride that started with “we just need a walk-in freezer” and ended with an atmospheric-rain, brass-fitting-busted, rogue-kitchen-reno adventure that only Kendall could tell. We catch up on why the break from the podcast was longer than planned (spoiler: it involves government red tape, overwhelmed husbands, and some low-key denial), and we dive deep into what really went down behind the scenes of Central Park Farms’ brand new store launch.

Here’s what we get into:

1. The full, chaotic, hilarious, and hard-earned story of transforming a 50-year-old horse barn into a fully functioning farm store and commercial kitchen, complete with homey vibes, antique furniture, and a giant island where customers check out.
2. The reality of running a major construction project without a budget (Kendall’s controller found out via Instagram, yikes).
3. A “grand opening” that almost didn’t happen because Kendall was convinced they wouldn’t pass health inspection... only to sell half a year’s revenue in one day.
4. Honest talk about overextending during build season, what they would (and wouldn’t) do differently, and how Central Park Farms ended up with food-only retail that still feels like home.

If you’re juggling growth, red tape, and the rollercoaster of rural entrepreneurship, this one’s going to make you laugh, nod, and probably gasp once or twice.

Takeaway? Sometimes you don’t need a full plan, you need grit, community, and just enough chaos to build something incredible.

Make sure to follow the show so you don’t miss part two, where we dive into what’s happened since the store opened and what’s next for Central Park Farms.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

1. Follow on Instagram @marketingforfarmers and @centralparkfarms
2. Check out her website

Connect with Jessica:

1. Follow on Instagram @moosevalleyranch
2. Check out her website

Resources & Links:

1. Anonymous Questions Submission
2. Guest Spot on the Podcast

In today's episode, Kendall and Jess are spilling the tea on all the business "nevers" they've completely 180'd on.

From Jessica's adamant stance against TikTok (spoiler: she's now on there with 3,700 followers) to admitting some serious judgment calls that came back to bite them, they're sharing the business moves they swore they'd never make—that turned out to be game-changers.

Get ready for some serious humble pie moments, including Jessica's epic crow-eating session about email responses and Kendall's journey from "never anything restaurant-related" to shopping for food trucks and opening a commercial kitchen.

They talk about:

• Why Jessica finally joined TikTok after years of saying "absolutely never"
• The genius hack for reposting content without watermarks (you'll want to write this down)
• How "the customer is always right" evolved into "sometimes we fire customers"
• Why AI-generated content is ruining Pinterest and recipe sites
• Jessica's brutal honesty about judging businesses who didn't respond to emails (and why she's eating crow now)
• The reality of managing 6,000+ unread emails while still trying to market your business
• When to give grace vs. when it's truly unacceptable to drop the ball
• Kendall's complete 180 from avoiding restaurants to planning a commercial kitchen and food truck
• How government loopholes make you park a food truck INSIDE a building (because that makes total sense)
• Why changing your mind is actually a sign of business growth, not weakness

Whether you've ever said "I'll never do [insert business thing here]" or you're judging other businesses for things you don't understand yet, this episode is your reminder that growth means being willing to eat humble pie.

Reminder: You don't know what you don't know until you know it—and there's no shame in changing your mind when you learn better.

Recap

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch
• Check out her website

*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Resources & Links:

• The video Jess has reused so many times
• Episode 1 - Balance in Rural Business: How We Do It All Skip to Minute 40
• Jess's new Tik Tok
• Join the Workhorse Collective Email Newsletter on Marketing for Farmers

In today's episode, Kendall and Jess tackle one of the heaviest questions they've received: how do you show up on social media when the world feels like it's on fire?

With wildfires, natural disasters, tragic events, and constant crisis news flooding everyone's feeds, they're diving into the real struggle of how to navigate being a business owner when everything around you feels overwhelming.

From Jessica's personal experience going completely dark after a local tragedy involving first responders to the challenge of knowing when to pause, when to post, and when to stay silent, they share honest perspectives on managing business content during hard times.

They talk about:

• Why sometimes the best thing you can do is add nothing to the noise
• The difference between performative posting and genuine response
• How to handle pre-scheduled content when emergencies happen
• Why "prayers and posts" don't actually help those affected
• The challenge of balancing business needs with sensitivity during tragedies
• When to go completely offline for your mental health
• How your local vs. distant connection to events should affect your response
• Why it's not your story to tell (and when to step back)
• The reality that you can't please everyone no matter what you do
• Practical tips for navigating content during crisis without being tone-deaf

Whether you've struggled with knowing what to say during national tragedies, felt guilty for posting regular content during hard times, or wondered if you should acknowledge every crisis, this episode gives you permission to trust your gut and do what feels right for your business and community.

Reminder: You don't have to show up for everything. Sometimes the most respectful thing you can do is give people space to grieve without adding your voice to the mix.

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch
• Check out her website

*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Resources & Links:

• Anonymous Questions Submission
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching