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The innovation advantage: How advantage is protected EP: 3/3
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The innovation advantage: How advantage is protected EP: 3/3
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Watch podcast on YouTube: https://youtu.be/ak2by4amTbg
Launches create activity. Routines decide whether it lasts.
In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises.
We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simpler substitutes.
For innovation leaders, revenue managers and brand teams, the challenge is clear: how do you ensure a launch keeps its place in routine once the launch moment fades?
Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator
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