Them's The Breaks cover art

Them's The Breaks

Them's The Breaks

Written by: Collingwoo Productions
Listen for free

About this listen

Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right?


Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.

Hosted on Acast. See acast.com/privacy for more information.

Martin Bryant
Art Economics Marketing Marketing & Sales
Episodes
  • Episode 9 – Problematic Frustration (15 Nov 1981 ATV – Mr Pop, Intellivision, Spirograph, Hungry Hippos, Action Man, TCR, TV Times)
    Dec 23 2025

    It’s Episode 9 and we’re ad jingling all the way into our Christmas Special!


    Well, sort of.


    Your hosts are children of the 80s, which means they were children in the 80s. That’s how it works. And how do you make a Christmas work for an 80s child? You shower it in plastic.


    And my my, we’re squeegeeing up oceans of the stuff in this episode.


    But it ain’t easy – it’s all over the place: Mr Pop catapults it to that unreachable spot under the sofa, it then Air Blasts its way over the horizon, before expanding our tiny minds by weaving wowsome geometric patterns.


    And it continues! The Kraftwerk track “Metal on Metal” conjures an unnerving know the industrial Sturm and Drang. Yet it’s as nothing to the disquiet of Plastic on Plastic – as demonstrated by the frenzied trigger mashing of our four young hippopotamus / hippotami factotums/ factoti in the ad at the epicentre of this break.


    We then rocket beyond the atmosphere to forlornly discover that Planet Earth is blue, and there’s nothing (G)I can do, before returning back home for the shock discovery that a jam car today will inevitably not mean a jam car tomorrow.


    In the midst of all this, we see that Smart TVs have always been with us, but that smart early evening TV certainly wasn’t.


    This is all housed within an episode of Thunderbirds, so we get to go in-depth on a puppetmaster pulling the strings. Oh, and Kenneth makes a welcome reappearance, where we get to go in-depth on why he was pulling a rope.


    Contains the correct amount of swearing.


    You can find the ad break in question here:


    https://youtu.be/tWPoRYwi9gQ?si=qbCQc-paGtYmDL3R


    Many thanks to Kaleidoscope's Presentation Vault for releasing this clip into the world.


    Also a big shout out to our friends at the UKADs Facebook group – look them up for daily 70s, 80s, and 90s UK TV ad deep cuts.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    1 hr and 35 mins
  • Episode 8 – VHS Parsimony (28 Jan 1989 LWT – Lloyds, Lunn Poly, Double Decker, Shreddies, Beechams, BT)
    Nov 1 2025

    It’s Episode 8 and it’s our very first listener request!


    Many thanks to Andrew Pinnell for suggesting this one and finally letting us have a go at Martin’s favourite year, 1989.


    As it transpires, Martin may actually have watched this very ad break very near the time – as a precursor to some colossal disappointment.


    The ad break itself, we’re pleased to say, delivers.


    Lloyds does our job for us in pricking the pomposity of the Patrician Male, and shows us the 90s is in the post (modern).

    Lunn Poly engenders a mini-crisis as we question how we’re meant to live in a world of arbitrary moral justice. And questionable distinctive asset building.

    Double Decker gives us a row of inconsequential Consequences to chew on.

    Shreddies lead us down a Roger-Rabbithole, whilst Beechams begs the question: what else needs exorcising beyond the common cold?

    And then, stand back! Here she comes! Heeeeere’s Beattie! And she-eee aaa-and Mrs, Mrs Jones: they’ve got a thing, going on.


    In yet another TTB First, bookending the break we also have two, frankly meagre, TV show trailers to ponder.


    Contains the correct amount of swearing.


    You can find the ad break in question here:


    https://www.youtube.com/watch?v=QKtapOl3VMc


    Many thanks to The Ingest Department Collection for releasing this clip into the world.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    1 hr and 29 mins
  • Episode 7 – John Spencer Balls Explosion (15 Sep 1984 - LWT Daily Express, Mr Kipling, Carling Black Label, Domestos, BT)
    Sep 6 2025

    It’s Episode 7 and it’s our Back to School special!


    Well, not quite. In fact, Jon and Martin, your hosts, would have only been starting school for the very first time at this point.


    As it transpires, the film that houses this break is entirely apposite for Martin’s early school experiences. But what of the ad break?


    We kick off with a paper wrongly read by millions, fronted by a man wrongly hated by millions, encouraging us to enter a competition that resulted in a man wrongly spending a million. From there we high kick our way to the countryside to interrogate the sinister side of Mr Kipling, whilst begrudgingly admiring his ingenuity. We bemoan a lazy use of celebrities, before celebrating Carling’s far more skilful use of one. Certainly more skilful than a former World Champion’s cueing ability. Domestos then introduces us for the first and surely not the last time to an ever-present hero of 80s advertising.


    There now follows a party political broadcast on behalf of the Conservative Party.

    Contains the correct amount of swearing.


    You can find the ad break in question here:


    https://www.youtube.com/watch?v=6sJWskldaw8


    Many thanks to The Ashmole-Day Collection for releasing this clip into the world.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    1 hr and 32 mins
No reviews yet