Caregivers are often the unsung heroes of healthcare: key decision‑makers, advocates, researchers, and emotional anchors. Yet, support for their own mental health is frequently absent. In this episode, Lumanity's Jenny Payne sits down with Ashlee Cramer and Ceinwen Giles to break misconceptions ("Caregivers are saints and happy to do it") and discuss the real impact — from anxiety, depression, and burnout to post‑traumatic growth (PTG). We explore how caregiving can mean sacrificing careers, social connections, and personal health, while also offering moments of deep human connection and perspective.

In this episode, we talk about the concerns, misconceptions, and the value of engaging directly with and including the pediatric voice in market research

In our latest Lumanity bitesize podcast, we explore how to avoid the common challenges and pitfalls encountered in communication testing research, and share best practices in applying a behavioural science lens to bring about stakeholder behaviour change.

Our discussion includes:

• The importance of evaluating concepts using the right criteria
• Generating maximum impact using clear and simple ads that cut through the noise
• Being vigilant that the insights being used are robust and precise - and ultimately fuel better campaign decisions
• The importance of engaging with the target audience early and ensuring campaigns are designed around a common unmet need
• Specificity required in bringing about behavioural change and how best to align to a clear communication objective