If you've been avoiding your email list because you're not sure what to say, afraid to send too many emails, or convinced your subscribers don't want to hear from you… this episode is your sign to just start.

Allea Grummert is an email marketing strategist who works with small business owners and content creators, and she has a refreshingly no-pressure approach to building an email strategy that actually works. She also hosts the Happy Subscribers podcast, which is exactly what it sounds like.

Time Stamps

(00:00) Welcome

(00:49) The fears podcasters have about email and why they're mostly unfounded

(04:04) Why email gives you more control than podcast apps or social media

(05:51) Should you grow your list first or start emailing first?

(07:15) Leading vs. lagging metrics — and why the distinction changes everything

(09:33) How many emails should you actually be sending per week?

(12:18) Brainstorming your second email (it doesn't have to be a sales pitch)

(17:50) What a welcome sequence is and what to put in it

(20:33) Allea's top tip for making email feel less overwhelming every single week

Links mentioned:

• Allea's welcome sequence freebie

• Andi's episode on the Happy Subscribers podcast

• Happy Subscribers podcast

Connect with Allea:

• Instagram

• Allea’s website

Connect with Andi:

• Threads

• Pinterest