• Episode Title: The Future of Branding - Leadership Insights From Steve Jobs
• Relevant links: PDF Download | Future of Leadership Summit | Online Leadership Community | Ken Segall
• Episode Description: This opening episode discusses branding from the perspective of Steve Jobs. It takes the audience through three different valleys of branding (i.e. mission statement, brand values and simplicity) so they can learn the secrets behind a world-class brand like Apple.
• Credits/Guest: Ken Segall, author of Think Simple: How Smart Leaders Defeat Complexity. Ken worked with Steve Jobs for over 12 years spanning NeXT and Apple. He led the creative team behind Apple’s iconic Think Different campaign and set Apple down the i-path by naming the iMac.
• Timestamps:
• 0:37: Intro – what’s this episode all about?
• 2:27: What does Ken miss about working with Steve Jobs, now that he’s no longer with us?
• 3:40: The importance of having the right mindset in business: Making great products vs prioritizing profit.
• 5:56: What was the business mindset of Steve Jobs and how did that help him change the world?
• 8:55: The first valley of branding: the importance of having a simple mission statement for your business/function/team.
• 13:11: The second valley of branding: the importance of having values for your brand when creating world-class products and/or services for your organization.
• 18:02: The third valley of branding: the importance of simplicity when focusing your efforts on a few products/services to be able to lead your industry. And you can’t lead your industry without hiring brilliant people. If that’s a topic of interest to you, you can check out our next Future of Leadership Summit.
• 29:11: What to expect next?

Content-Type: Clean.

• Episode Title: The Trailer for the Think Future Podcast
• Episode Description: This trailer sets the scene for what's coming in future episodes of the Think Future podcast.
• Credits/Guest: Ken Segall, author of Think Simple: How Smart Leaders Defeat Complexity. Ken worked with Steve Jobs for over 12 years spanning NeXT and Apple. He led the creative team behind Apple's iconic Think Different campaign and set Apple down the i-path by naming the iMac.
• Content-Type: Clean.