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Thinking Out Loud

Thinking Out Loud

Written by: CTAM
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The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.Copyright 2020 All rights reserved. Art Economics Marketing Marketing & Sales
Episodes
  • FAST Forward: Sports, Streaming & Strategy
    Oct 3 2025

    Christy Tanner, Chair of Swerve TV, joins CTAM’s Vicki Lins to explore the explosive growth of FAST (Free Ad-Supported Streaming TV), the power of live sports, and what Gen Z’s media habits mean for the future. From combat sports to women’s leagues, discover how Swerve is reshaping access, engagement, and strategy in the streaming space.

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    33 mins
  • Unlocking the Digital Shelf: How Looper Insights is Transforming Streaming Strategy
    Sep 9 2025

    What if you could see exactly where your content appears across every platform, device, and connected TV in the world? From compliance challenges to earned shelf space analytics, this conversation reveals the hidden levers powering success. In this episode, Lucas Bertrand, CEO & Co-founder of Looper Insights discusses how top Hollywood studios and global streamers are using placement analytics to drive performance, negotiate better deals, and win in a crowded, connected TV marketplace. A must-listen for executives looking for the competitive advantage.

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    32 mins
  • Fandom Is the Strategy: Why AMC Networks Doubles Down on Superfans
    Aug 8 2025

    In today’s saturated content market, capturing attention is no longer enough, brands must earn participation. In this episode, host Vicki Lins sits down with AMC Networks’ CMO Kim Granito to explore how the company turns fandom into a strategic asset. From franchise-building to cross-platform engagement, Kim reveals how AMC Networks blends data, instinct, and premium storytelling to create brand experiences that drive growth, reduce churn, and strengthen value for AMC Networks and an expanding array of commercial partners.

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    36 mins
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