In this episode, we talk about systems thinking, which is to our mind the guiding light for effective revenue operations thinking. It is, in a nutshell, the theory and indeed practice of considering the business itself as a system and how people, processes, data and technology work together to deliver against the organisation's primary purpose.

We talk about the theory in some detail and then discuss its practical application in revenue operations.

Key Takeaways:

• A system has three elements - components, interconnections and purpose, to be a systems thinker you need to understand all three parts to effect meaningful change.
• Technology is not a system, despite the fact we often use the words interchangeably. In fact, changing the technology in your system is generally the least effective way of effecting a change in outputs.
• The interconnections in your system can be the most powerful elements that affect behaviour and output but are the hardest to influence and often the most overlooked in projects that aim to transform the way a business operates.
• People are one of the components of your system and are one of the things that can be modified, but they are also the most important because they are the arbiters of behaviour which is the ultimate thing system design aims to change for the better.

Resources:

https://www.linkedin.com/company/revopslab

https://www.revops-lab.com/

Connect with the hosts:

https://www.linkedin.com/in/chris-bayliss-enquirylab/

https://www.linkedin.com/in/charles-proctor-marketingauto/

We hope you enjoyed the episode, join us next week when we look at how to select a CRM to put at the centre of your RevOps tech stack.