What do 19th century weavers and 21st century tech workers have in common? More than you might think. In this episode, we unpack the real story behind the Luddites, skilled artisans who weren’t afraid of machines but deeply aware of how those machines were being used to undercut their labor and erase their way of life. Their protests were met not just with force, but with a powerful narrative campaign that branded them as backwards and irrational.

Two hundred years later, the same pattern shows up in conversations about AI. When writers, designers, and even tech insiders raise concerns about automation, safety, or fairness, they’re often dismissed with the same tired insult: “Don’t be a Luddite.” But what if that label is more about shutting down the conversation than engaging with it?

We explore how narrative framing has been used historically, and still is today, to marginalize dissent and smooth the path for so-called progress. From Hollywood strikes to tech whistleblowers to protestors stacking rocks in front of food delivery robots, this is a story about what happens when you challenge the dominant script.

Attribution Notes:

• Every effort was made to cross-check primary sources and modern research. Where paraphrasing is used, it’s drawn from the texts below with narrative license for clarity and flow.
• If you spot an error or have a source to suggest, DM @thisagainshow

Follow This, Again on Instagram: @thisagainshow

This, Again is written, produced, and hosted by Mallory Faust.

Sources & Further Reading:

• Kirkpatrick Sale - Rebels Against the Future: The Luddites and Their War on the Industrial Revolution (for a deep historical take on Luddism)
• P. Thompson - The Making of the English Working Class (classic work that situates movements like the Luddites in broader context)
• Eric Hobsbawm - Labouring Men (insight into labor history and collective action in the industrial age)
• Brian Merchant, Blood in the Machine: The Origins of the Rebellion Against Big Tech.
• MIT Technology Review - “Stop calling people Luddites” (on why the term is misleading today): https://thereader.mitpress.mit.edu/the-future-encyclopedia-of-luddism/
• Richard Conniff, “What the Luddites Really Fought Against,” Smithsonian Magazine (March 2011) https://www.smithsonianmag.com/history/what-the-luddites-really-fought-against-264412/
• Smithsonian Magazine - “When Robots Take All of Our Jobs, Remember the Luddites” (for context on the so-called “Luddite fallacy” debate in economics): When Robots Take All of Our Jobs, Remember the Luddites
• National Geographic - “Before AI skeptics, Luddites raged against the machine… literally” (Oct 2023) https://www.nationalgeographic.com/history/article/luddite-industrial-revolution-anti-technology
• The Luddites' 200th birthday - The Anarchist Library: https://theanarchistlibrary.org/library/bernard-marszalek-the-luddites-200th-birthday
• Destroy the machines! The Luddites' violent reaction to new technology: https://www.historyskills.com/classroom/year/9/luddites/?srsltid=AfmBOor_Gy6rqaWj5in-SZSKfYPAVKKV4IQrIjFq1VuOqujc9odrTMIE
• Machine-breaking in England and France, 1789-1817: https://quod.lib.umich.edu/w/wsfh/0642292.0031.009/--understanding-crowd-action-machine-breaking-in-england?rgn=main;view=fulltext
• Bonus: The legend that French workers threw wooden shoes (sabots) into machines - often cited as the origin of the word sabotage. It’s apocryphal but illustrates how long this impulse of “man vs. machine” has been around in folklore.

When the world is burning, the most powerful people often have one job: show up. Sometimes it works. Sometimes it’s too little, too late. And sometimes, they don’t bother at all.

In this episode of This, Again, we’re looking at three centuries of leaders who vanished when their people needed them most - and what that absence cost them. From Marie Antoinette’s balcony gamble during the French Revolution, to Tsar Nicholas II’s abdication and brutal end, to Emperor Hirohito’s eerie silence and single broadcast, to the British Royal Family’s quiet misstep at the start of COVID - these are cautionary tales about the optics of leadership.

Along the way, we dig into the history of symbolic leadership, why monarchs morphed from rulers to figureheads, and how public expectations have shifted from balcony waves to livestreams.

What You’ll Learn in This Episode:

• Why Marie Antoinette’s forced balcony moment briefly flipped mob rage into cheers.
• How Nicholas II’s absence, and a fumbling abdication telegram, doomed the Romanovs.
• The eerie impact of Hirohito’s Jewel Voice Broadcast, the first time the Japanese public heard their emperor speak.
• Why the British Royals’ initial silence during COVID created a vacuum louder than words.
• The psychology of symbolic leadership, and why absence reads as abandonment.
• How public expectations of leaders have accelerated in the social media era.

Why It Matters: Because history keeps proving that in politics, the performance is the power. The moment you disappear from the stage, you risk losing the role entirely.

This, Again? is written, produced, and hosted by Mallory Faust.

For a full list of sources, visit https://thisagain.podbean.com/

Every effort was made to cross-check primary sources and modern research. Where paraphrasing is used, it’s drawn from the cited texts with narrative license for clarity and flow.

If you spot an error or have a source to suggest, DM @thisagainshow

*** Follow This, Again on Instagram: @thisagainshow ***

Marie Antoinette & the French Revolution

1. Tackett, Timothy. When the King Took Flight. Harvard University Press, 2003.
2. Schama, Simon. Citizens: A Chronicle of the French Revolution. Vintage, 1989.
3. Fraser, Antonia. Marie Antoinette: The Journey. Anchor Books, 2002.
4. Price, Munro. The Road from Versailles: Louis XVI, Marie Antoinette, and the Fall of the French Monarchy. St. Martin’s Press, 2013.
5. The Public Domain Review. “The Women’s March on Versailles, October 5–6, 1789.” Accessed 2024.

Nicholas II & the Romanovs

1. Massie, Robert K. Nicholas and Alexandra. Ballantine Books, 1967.
2. Figes, Orlando. A People’s Tragedy: The Russian Revolution 1891–1924. Penguin, 1997.
3. Smith, Douglas. Former People: The Final Days of the Russian Aristocracy. Farrar, Straus and Giroux, 2012.
4. Lieven, Dominic. Nicholas II: Emperor of All the Russias. St. Martin’s Press, 1993.
5. The Russian State Archive of Social and Political History (RGASPI). “Abdication Telegram of Nicholas II,” March 15, 1917.
6. Rappaport, Helen. The Romanov Sisters: The Lost Lives of the Daughters of Nicholas and Alexandra. St. Martin’s Press, 2014.
7. King, Greg & Wilson, Penny. The Fate of the Romanovs. John Wiley & Sons, 2003.

Emperor Hirohito & WWII

1. Bix, Herbert P. Hirohito and the Making of Modern Japan. HarperCollins, 2000.
2. Dower, John W. Embracing Defeat: Japan in the Wake of World War II. W. W. Norton & Company, 1999.
3. Large, Stephen S. Emperor Hirohito and Shōwa Japan: A Political Biography. Routledge, 1991.
4. Hata, Ikuhiko. “The Gyokuon-hōsō: The Emperor’s Broadcast of Surrender.” Japan Quarterly 42, no. 3 (1995).
5. Frank, Richard B. Downfall: The End of the Imperial Japanese Empire. Random House, 1999.

The British Royal Family & COVID-19

1. The Guardian. “Queen’s coronavirus speech: ‘We will meet again’.” April 5, 2020.
2. BBC News. “Prince Charles tests positive for coronavirus.” March 25, 2020.
3. The Guardian. “UK lockdown: children’s rainbows in windows raise spirits.” March 30, 2020.
4. Toronto Star. “The Queen’s silence is a missed opportunity to connect.” March 2020.
5. YouGov. “Reactions to the Queen’s coronavirus address.” April 2020.
6. Townsend, Mark. The Monarchy and the Pandemic: How Britain’s Royal Family Responded to COVID-19. Guardian Feature, 2021.

On January 28, 1986, millions watched as the Space Shuttle Challenger lifted off with a teacher on board - only to explode 73 seconds later. Thirty-seven years later, five passengers dove toward the Titanic wreck in OceanGate’s Titan submersible - never to return.

What connects these two tragedies? Not just technology or risk, but human psychology: normalcy bias, diffusion of responsibility, and the seductive power of a good story. In this episode of This, Again, Mallory Faust takes you through the eerie echoes between Challenger and Titan, revealing how warnings were ignored, why accountability gets blurred, and why we still keep making the same mistakes.

Featuring vivid storytelling, historical context, and Mallory’s signature dark humor and empathy, this episode asks: when the evidence is right in front of us, why do we look away? And what does it take to finally listen?

What You’ll Learn in This Episode:

• The behind-the-scenes warnings before Challenger’s launch.
• Why engineers begged for a delay, and why no one listened.
• How Stockton Rush framed safety as “waste” before Titan’s last dive.
• The psychology of normalcy bias, ego, and diffusion of responsibility.
• Why good narratives often silence bad news.
• What Challenger and Titan reveal about us, not just our machines.

• Rogers Commission Report: Report of the Presidential Commission on the Space Shuttle Challenger Accident (Vols. I–V) NASA SMA+2GovInfo+2

• Hearing – Investigation of the Challenger Accident (Volume 1, Senate Hearings) GovInfo

• Rogers Commission Summary / Britannica: overview of commission findings and NASA’s fault Encyclopedia Britannica

• “Titan implosion: Highlights from the Coast Guard's … hearing” (ABC News) — hearing summary, witness input on Titan ABC News

• “Titan submersible implosion final report critical of CEO’s inadequate oversight” (ABC News): latest on Coast Guard’s report and criticism of Stockton Rush ABC News

• “All good here’: Last messages revealed from Titan submersible” (ABC News): on the final messaging from Titan before loss of contact ABC News

• “Witness gets emotional recounting doomed Titan dive” (ABC News): testimony from a former volunteer during the Titan expedition hearings ABC News

• “Chilling audio before sub imploded” (KATV / ABC affiliate): audio captured matching Titan implosion timing during tracking KATV

Attribution Notes:

• Every effort was made to cross-check primary sources and modern research. Where paraphrasing is used, it’s drawn from the texts above with narrative license for clarity and flow.
• If you spot an error or have a source to suggest, DM @thisagainshow

*** Follow This, Again on Instagram: @thisagainshow ***

This, Again is written, produced, and hosted by Mallory Faust.