In this episode of This Might Be Wrong, we break down why targeting can help prevent waste—but doesn’t create intent, trust, or urgency. Platforms are good at guessing interests, but they’re terrible at predicting timing.You’ll learn:Why tighter targeting often makes ad performance worseThe difference between being the right person and the right momentWhy “in-market” doesn’t mean ready to buyHow message clarity beats audience precisionWhy repetition and familiarity outperform clever adsWe also share a real campaign example where loosening targeting—and simplifying the message—improved results without increasing budget.Most ads don’t fail because the audience is wrong.They fail because the message doesn’t land.If your marketing isn’t working, tightening your targeting is usually the last thing you should fix. Clear messaging, consistency, repetition, and patience do more heavy lifting than filters ever will.

Ads matter.But your best leads rarely come straight from one.

The leads that close faster, trust you more, and don’t price-shop you to death usually already knew who you were before they ever reached out.In this episode, we break down why ads are often just the *first touch* — not the reason someone chooses you — and how familiarity, consistency, and recognition do the real work behind high-quality leads.

You’ll learn:* Why ads create awareness, not instant trust* How most “great” leads are actually warm before they ever convert* Why branding is about recognition, not logos* How ads work best as trust accelerators, not lead machines* What to look at when ads “aren’t working”

If you’re relying on ads to do all the heavy lifting, this episode will change how you think about leads, marketing, and what actually drives people to choose your business.

🎧 Listen now and rethink where your best leads really come from.

AI avatars are everywhere right now.And I really wanted them to work.In this episode of This Might Be Wrong, I talk through my firsthand experience testing AI avatar tools like HeyGen, Hedra, and others — the promise, the convenience, and the very real limitations that still exist.For short clips? They’re getting close.For real conversations, nuance, and trust-building? Not yet.We’ll dig into: • Why AI avatars sound amazing in theory • Where they still fall apart in longer-form content • What this means for marketers, creators, and business owners • And why authenticity still matters more than efficiencyAI will absolutely change content creation — but we’re not at the “replace the human” stage yet.So for now… you’re stuck with the real me.🎥 Watch on YouTube or listen wherever you get your podcasts.💬 Drop a comment if you’ve tried AI avatars yourself — I’m genuinely curious.