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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Written by: Joe Pulizzi & Robert Rose
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 Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.Joe Pulizzi & Robert Rose Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Why We Finally Got Serious About Our Health - Special Episode (529)

    Why We Finally Got Serious About Our Health - Special Episode (529)
    Apr 24 2026

    In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they've made, why they made them, and what they've learned along the way. Both share the specific moments that pushed them to take their health more seriously, along with the physical, mental, and long-term brain health concerns that made those decisions impossible to ignore.

    Joe walks through the habits and strategies that have shaped his approach, including intermittent fasting, creatine, resistance training, and reducing negative social media exposure. Robert then shares his experience with GLP-1s, what the process has been like in practice, and how it has affected the way he thinks about weight, health, energy, and the future.

    This is an honest conversation about getting older, paying attention, and trying to make smarter choices for the years ahead.

    Disclaimer:
    This episode is based entirely on Joe and Robert's personal experiences and should not be taken as medical advice. Everyone's body, health history, and needs are different. Please do your own research and consult a qualified medical professional before making any health-related changes.

    Subscribe and Follow:
    Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

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    This week's sponsor:

    Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

    Unless you use HubSpot.

    Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Get all the show notes: https://www.thisoldmarketing.com/

    Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
    Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

    Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
    Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

    -------

    This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
    Show More Show Less
    50 mins
  • Is This AI's Napster Moment? (528)

    Is This AI's Napster Moment? (528)
    Apr 17 2026
    Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI's Napster moment, the point where the future is suddenly visible and the old rules no longer apply. They also discuss the attack on Sam Altman's house and what it says about the growing anti-AI backlash. As fear, frustration, and economic anxiety build, what does the AI industry need to understand before resistance gets louder and more dangerous? Finally, HubSpot makes headlines with its media acquisition, but the bigger conversation is the company's decision to rename its flagship event from Inbound to Unbound. Joe and Robert both believe the move is a mistake and break down why consistency, memory, and brand equity matter more than clever repositioning. In this episode: Anthropic launches Mythos and Project GlasswingWhy Joe calls this the Napster moment for AI What marketers need to do now as the model changesThe Sam Altman attacks and the rise of anti-AI angerWhat AI companies are missing about public frustration HubSpot's media moveWhy changing Inbound to Unbound may be a branding errorThe value of consistency in event strategy Winners and Losers/Rants and Raves Joe's Winner: A gas station that turned into a speakeasy Joe's Rave: The Pittsburgh Post-Gazette Robert's Loser: DoorDash Robert's Commentary: The four categories of AI perception (inspired from this article) Closing Thought: The old marketing playbook is getting shaky fast. The question is no longer whether AI will change the rules. The question is whether marketers are willing to admit the rules have already changed. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
    Show More Show Less
    1 hr and 18 mins
  • If We Lost Everything, Here's the Media Company We'd Build (527)

    If We Lost Everything, Here's the Media Company We'd Build (527)
    Apr 10 2026

    What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026?

    In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience, limited resources, and a media landscape flooded with AI-generated content, shifting algorithms, and declining trust, they break down what kind of media company they would actually build today.

    Would they start with a newsletter, a podcast, YouTube, or LinkedIn? What niche would they choose? How would they make money in the first 12 months? And in a world where content is cheap and everywhere, what would make the business truly defensible?

    Throughout the episode, Joe and Robert walk through the key questions any modern media entrepreneur should ask:

    • Who is the specific audience?
    • What problem are they solving?
    • Which platform should come first?
    • What content tilt or point of view is unique enough to stand out?
    • What business model makes the most sense early?
    • What should be avoided completely?
    • And what creates a moat when AI can produce endless content?

    This is part strategy session, part debate, and part reality check for anyone thinking about launching a media brand today. If you were starting over in 2026, this episode will help you think through what to build, what to ignore, and where the biggest opportunities still are.

    Subscribe and Follow:
    Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

    -------

    This week's sponsor:

    Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

    Unless you use HubSpot.

    Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Get all the show notes: https://www.thisoldmarketing.com/

    Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
    Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

    Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
    Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

    -------

    This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
    Show More Show Less
    56 mins
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