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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Written by: Joe Pulizzi & Robert Rose
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 Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.Joe Pulizzi & Robert Rose Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The Ultimate Rants & Raves Supercut Episode (518)

    The Ultimate Rants & Raves Supercut Episode (518)
    Feb 6 2026

    It's the episode you've been waiting for.

    Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now.

    Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that's becoming more complex by the day? And is "thoughtful marketing" finally ready for its return after years of hacks, shortcuts, and algorithm chasing?

    The guys also dig into a question every content team should be asking: Is content actually broken, or is the real problem your org chart?

    Along the way, Joe and Robert explore what might be the next great opportunity for marketers and content entrepreneurs who are willing to zig while everyone else zags.

    Big ideas. Sharp opinions. A few laughs. And plenty to argue about on your next walk or commute.

    You don't want to miss this one.

    Subscribe and Follow:
    Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

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    This week's sponsor:

    Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

    Unless you use HubSpot.

    Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Get all the show notes: https://www.thisoldmarketing.com/

    Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
    Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

    Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
    Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

    -------

    This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    49 mins
  • Special "Ask Us Anything" Episode (517)

    Special "Ask Us Anything" Episode (517)
    Jan 30 2026

    In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience.

    How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both?

    In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value?

    As AI takes over more execution, will small businesses and solopreneurs still need and pay for human marketing strategy, and how can independent consultants differentiate and stay relevant in an AI-first world?

    Did the Netflix series about the Dallas Cowboys Cheerleaders measurably impact the team's brand or game viewership, and is it a model for how entertainment content can elevate a sports franchise's marketing?

    Should marketers clearly separate "content marketing" (audience-building) from "sales enablement content" (purchase support), and does lumping them together lead to bad strategy and wrong KPIs?

    If you were starting from zero today, with AI flooding every channel, what would you build first to create real audience trust and attention over the next five years, and what would you completely ignore that most marketers are still chasing?

    Thanks to all of you for your questions and support.

    Subscribe and Follow:
    Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

    -------

    This week's sponsor:

    Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

    Unless you use HubSpot.

    Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Get all the show notes: https://www.thisoldmarketing.com/

    Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
    Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

    Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
    Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

    -------

    This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
    Show More Show Less
    52 mins
  • AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)

    AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
    Jan 23 2026
    This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First, Apple and Google announce a multi-year partnership on AI. Two of the most powerful companies on the planet, joining forces to shape the future of intelligence. What could possibly go wrong? Then OpenAI confirms that advertising is coming to ChatGPT later this year. The honeymoon phase of AI is officially over, and the business model phase has arrived. Joe and Robert explore what ads inside conversational interfaces really mean for brands, creators, and trust. Finally, Salesforce steps up to answer MrBeast's call for the "most amazing Super Bowl ad ever" for Super Bowl 2026. When enterprise software meets YouTube spectacle, expectations get set very high. And history suggests that rarely ends quietly. Marketing Winners: Dos Equis, for proving that great brand storytelling and humor still cut through, even in an AI-flooded content world. Breeze Airways, for smart positioning and customer-centric marketing in an industry that desperately needs both. Rants and Raves: The continued rise of AI-generated music hitting the charts, raising uncomfortable questions about creativity, authorship, and what "human" even means in popular culture. A rave for Viktor Frankl's Man's Search for Meaning, and why its lessons about purpose, suffering, and responsibility feel more relevant now than ever in a world optimized for convenience and automation. As always, the episode ends where This Old Marketing lives best, at the intersection of technology, media, and the timeless human need for meaning, trust, and something real to hold onto. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
    Show More Show Less
    1 hr and 12 mins
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