• Roku x Instacart, Walmart Using AI for Vendor Negotiations, & Pinterest Partnering With Amazon Ads
    May 3 2023

    Check out Mastering Metail here: https://masteringmetail.captivate.fm/listen

    This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers Roku partnering with Instacart to prove the value of STV ads and their measurement abilities, Walmart using AI to negotiate prices with some vendors, & Pinterest partnering with Amazon Ads - Pinterest’s first partner on third-party ads.


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    5 mins
  • 4/26/23 - Instacart Hikes Valuation, Bed Bath & Beyond Closing, & The End of Free Amazon Returns?
    Apr 26 2023

    This episode of This Week Above the Fold features Bernie Che, Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart hiking its valuation, Bed Bath & Beyond filing for bankruptcy and shutting down operations, & Amazon now charging $1 for some returns.

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    8 mins
  • 4/19/23 - Warnings from the FTC, Meta’s Newest Ad Offerings, & Generative AI Tools from AWS
    Apr 19 2023

    This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers new warning letters sent from the FTC regarding misleading product claims, Meta’s new ad offerings in partnership with retail media networks, & AWS’ launch of generative AI tools for customers.


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    7 mins
  • 4/5/23 - Apple Pay’s Buy Now Pay Later, Walmart Cuts Distribution Center Staff, & Amazon’s “Frequently Returned” Badge
    Apr 5 2023

    This episode of This Week Above the Fold features Cara Henning, Director of Media at Flywheel Digital, who covers buy now pay later from Apple Pay, Walmart cutting some distribution center staff in a shift toward automation, & Amazon’s new “Frequently Returned” Badge.

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    7 mins
  • 3/22/23 - What’s Wrong with Banks, GPT-4, & Netflix’s Ad Strategy
    Mar 22 2023

    This episode of This Week Above the Fold features Dean McKenna, Associate Director of Client Services at Flywheel Digital, who covers the current banking issues, how GPT-4 outsmarts ChatGPT, and Netflix reviewing its current ad strategy.

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    8 mins
  • 3/15/23 - Amazon Pauses Construction of Second HQ, Amazon Closing Cashierless Stores, & SVB
    Mar 15 2023

    This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon pausing construction of its second HQ in Virginia, Amazon closing its cashierless stores in NYC, San Francisco, and Seattle, & what’s happening with SVB.

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    7 mins
  • 3/8/23 - Instacart Utilizing Chat GPT, Private Label Findings, & Amazon’s Customer Gallery Button
    Mar 8 2023

    This episode of This Week Above the Fold features Bernie Che, Associate Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart adding a chatbot to their grocery shopping app, findings from the Cleveland Research Company’s updated study on private label in the US, and Amazon’s new customer gallery button.

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    7 mins
  • 3/1/23 - Amazon’s Purchase of One Medical, Amazon’s Slowing Delivery Solutions, & The Census Bureau’s Quarterly Ecommerce Report
    Mar 1 2023

    This episode of This Week Above the Fold features Greg Sylvia, Associate Media Director at Flywheel Digital who covers the finalizing of Amazon’s purchase of One Medical, Amazon’s plans to tackle their slowing delivery problem, and a quarterly eCommerce sales report from the Census Bureau.

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    7 mins