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This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast

Written by: Gerry Scullion
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 Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences. Hosted by Gerry Scullion, with over 1-million downloads worldwide. Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life. Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change. Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.Humana Design Ltd Art Economics Management Management & Leadership
Episodes
  • Garbage In, Garbage Out: The Data Problem Hiding Inside Your AI Strategy - with Caroline Jarrett

    Garbage In, Garbage Out: The Data Problem Hiding Inside Your AI Strategy - with Caroline Jarrett
    May 5 2026

    We are building an independent global network of people doing human-centred work.
    Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
    ________________________


    Forms expert Caroline Jarrett joins Gerry to talk about why the rush to AI is colliding with something most organisations haven't fixed - their own data. A conversation about errors, forms, and the unglamorous work that actually moves the dial.

    Three Key Takeaways

    Well, 6 in this episode, as Caroline is bloody amazing. Pick the three that land hardest for you :-)

    1. Forms are the only compulsory part of a service. Everything else in user experience is the mountain - forms are the tiny red peaks poking up above it. Get them wrong and the rest of your design doesn't matter.
    2. AI doesn't fix bad data - it propagates it faster. Before any organisation hands work over to a model, the honest question isn't "how do we use AI" but "do we even know how bad our data already is?"
    3. Most teams can't tell you their error rate. E-commerce calls it conversion. Government barely tracks it at all. If you can't see where people are dropping out - or being quietly forced into wrong answers - you can't design your way out of it.
    4. Forms don't just collect data, they shape behaviour. Every time a website rejects an apostrophe in O'Connor, or hides "other" as an option, it's forcing people to lie - and then treating that lie as truth.
    5. You don't have to be a statistician to find errors. Graph the data. Spikes, gaps and outliers will tell you where the wrong question is hiding faster than any spreadsheet ever will.
    6. The designer's job is to notice what everyone else has normalised — the broken form field, the impossible question, the dataset everyone distrusts but nobody fixes.
    • https://www.effortmark.co.uk/
    • uk.linkedin.com/in/carolinejarrett


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    → Train my organisation https://www.thisishcd.com/training
    → Video Courses https://www.thisishcd.com/courses
    → Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community
    → Gerry's consultancy (Service Design and Design Research) https://humana.design/

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    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

    → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion
    https://www.thisishcd.com/learning/introduction-to-journey-management
    → Discover & Connect with others https://www.thisishcd.com/directory
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    + Coming soon - JOB BOARD, FIND A MENTOR...and more
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    48 mins
  • The Top 3 Ways to Build Credibility as a Designer in Your Organisation

    The Top 3 Ways to Build Credibility as a Designer in Your Organisation
    Apr 1 2026

    We are building an independent global network of people doing human-centred work.
    Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
    ________________________


    When you walk into an organisation that does not understand what design really does, your first instinct might be to set up a research phase or propose a design system. But that can wait. In this episode, Gerry Scullion shares three things that actually build credibility in those critical early weeks: being useful to the people around you before advancing your own agenda, adapting your language to fit their world instead of leading with jargon, and documenting every small improvement so you have real evidence when it counts. Credibility is not built on a single presentation. It is built through consistent, visible contributions that make people want to involve designers more often.

    ________________________
    BRING THIS IS HCD INTO YOUR ORGANISATION

    → Train my organisation https://www.thisishcd.com/training
    → Video Courses https://www.thisishcd.com/courses
    → Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community
    → Gerry's consultancy (Service Design and Design Research) https://humana.design/

    ________________________
    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

    → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion
    https://www.thisishcd.com/learning/introduction-to-journey-management
    → Discover & Connect with others https://www.thisishcd.com/directory
    → Claim partner discounts https://www.thisishcd.com/partners
    → Submit an Article https://www.thisishcd.com/blog
    + Coming soon - JOB BOARD, FIND A MENTOR...and more
    ________________________
    Show More Show Less
    4 mins
  • How to Make Design Visible in a Numbers-First Organisation

    How to Make Design Visible in a Numbers-First Organisation
    Mar 31 2026

    We are building an independent global network of people doing human-centred work.
    Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
    ________________________


    The metrics-driven leader isn't your enemy — but they might be your biggest unlock. Gerry shares a practical approach to translating qualitative insights into the language of KPIs, OKRs, and cost savings, and why winning over this type of leader can amplify your impact across the whole organisation.

    ________________________
    BRING THIS IS HCD INTO YOUR ORGANISATION

    → Train my organisation https://www.thisishcd.com/training
    → Video Courses https://www.thisishcd.com/courses
    → Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community
    → Gerry's consultancy (Service Design and Design Research) https://humana.design/

    ________________________
    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

    → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion
    https://www.thisishcd.com/learning/introduction-to-journey-management
    → Discover & Connect with others https://www.thisishcd.com/directory
    → Claim partner discounts https://www.thisishcd.com/partners
    → Submit an Article https://www.thisishcd.com/blog
    + Coming soon - JOB BOARD, FIND A MENTOR...and more
    ________________________


    Creators & Guests
    • Gerry Scullion - Host
    Show More Show Less
    4 mins
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