This episode is crucial for everyone - whether you’re a business owner or an employee - because it’s about personal brand. The importance of being present, showcasing your USP (which is you), and understanding why people should choose to work with you.

Beatrice’s story is one of self-discovery. Her business was born out of a quick need to be paid for good work done, but it has evolved into a mission: helping professionals work out who they are, what makes them unique, and how to express that so the right clients connect with them.

In today’s saturated online world, where we’re constantly consuming content, standing out is more important than ever. Beatrice guides professionals on how to show up online in a way that is authentic, strategic, and impactful.

Beatrice is a personal branding strategist who works with professionals and business owners to refine their online presence and communicate their unique value. Through her tailored approach, she helps clients define their brand, craft their message, and confidently show up - ensuring they are seen, heard, and remembered for the right reasons.

🎧 Whether you’re building a company or a career, this is an essential listen on how to show up in a way that’s true to you.

This episode dives into Louise Van Haarst’s fascinating career journey, where a common thread runs through every chapter - the need to provide, to earn, and to deliver. Deeply rooted in her upbringing and family culture, Louise’s drive is a reflection of her values.

What’s so inspiring about Louise’s story is that she’s living proof of the value of trying new things - things that matter to you in the moment - learning from them, and then carrying those skills forward into what you ultimately choose to deliver. Change isn’t failure - it’s awareness and growth. And given what she’s achieved, we can only imagine how successful those she coaches must be!

Louise Van Haarst is a certified professional coach and founder of her own coaching practice, working with high-achieving professionals to unlock their full potential. Her coaching is grounded in empathy, clarity, and a strong results focus, drawing on years of experience across diverse roles and industries. Louise brings a wealth of practical business knowledge, leadership insight, and cultural awareness to her clients, helping them navigate change, build confidence, and achieve lasting success.

Why didn’t we think of this?!

Becky’s story is an inspiring example of following that mad idea, trusting your instincts, and acting when you see a problem instead of letting it pass you by. She spotted a need, and she fixed it.

Her journey is also one of balance - continuing to deliver an important role for an NHS institution while steadily building a side hustle that, we’re pretty sure, will make waves across the paddleboarding community. Along the way, she’s learned the importance of patents and protecting your inventions, turning her creative outlet into a business with real commercial potential.

Becky is the founder of Fin Skate, a business dedicated to designing, manufacturing, and selling innovative transport tools for SUP and surfboards. What started as a personal search for a creative outlet during a time of deep grief has evolved into a growing brand within the paddleboarding world. She’s built Fin Skate from the ground up - securing a patent, trademark, and design rights, and consistently making sales since launch. Becky’s mission is to support and inspire the paddle-boarding community through practical, well-designed products, and she’s aiming to scale across Europe while staying rooted in innovation and connection.

To check out FinSkate: https://www.finskate.co.uk