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ThoughtWave

ThoughtWave

Written by: Audience Acceleration Labs
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About this listen

Your favorite Internet entrepreneurship professor Dr. Aaron Dinin joins forces with mega startup sales and growth guru Chris Leithe for a headfirst dive into the chaotic world of tech news and entrepreneurial absurdities. ThoughtWave is your weekly dose of “weirdly practical” insights for solo-founders, small business operators, and founder-led teams battling through the day-to-day challenges of keeping their businesses moving forward.

In each episode, we take a look at big tech stories that the mainstream media loves to hype (looking at you, AI, blockchain, and the metaverse…) and unravel what they actually mean for scrappy entrepreneurs like you. The goal is t cut through the noise and clichés and get to the core of what really matters: How will this latest trend, buzzword, or industry drama impact the businesses and livelihoods of everyday founders?

If you’re the kind of entrepreneur, founder, or business owner who’s tired of jargon and hype and you just want straight talk with a healthy side of sarcastic humor, you’re in the right place. We promise we won’t waste your time with vague “entrepreneurial mindsets” or endless startup clichés. Think of us as your no-nonsense, sometimes ranty business advisors—minus the overpriced consulting fees.

New episodes drop weekly, so subscribe if you’re looking for realistic strategies, important trends, and the occasional deep dive into why we even bothered to hit the “record” button in the first place.

Listen, laugh, learn—hopefully in that order...

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Episodes
  • Is Work-Life Balance Actually Good for Entrepreneurs?

    Is Work-Life Balance Actually Good for Entrepreneurs?
    Jan 22 2025

    Is the idea of "work-life balance" a myth for entrepreneurs? In this episode of ThoughtWave, Chris Leithe and Dr. Aaron Dinin tackle this hot topic. Discover why achieving balance might not be what you think—and how your entrepreneurial drive could be masking deeper challenges. Learn actionable tips on leveraging time, resources, and even AI to lighten your load, all while navigating the emotional and physical toll of pursuing your passion. Whether you're struggling with burnout, questioning your efficiency, or simply wondering if balance is overrated, this episode is packed with insights that will leave you rethinking the way you approach work and life. Don't miss it!
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    37 mins
  • How to Know When to Shut Down Your Business

    How to Know When to Shut Down Your Business
    Jan 14 2025

    What’s harder than starting a business? Knowing when to walk away. In this episode of ThoughtWave, Chris Leithe and Dr. Aaron Dinin dive into the art of knowing when it’s time to quit your startup. They explore the dangerous allure of “zombie companies,” the power of aligning with your values, and the tough decisions successful entrepreneurs must make to grow. Whether you’re an entrepreneur stuck in the grind or someone reflecting on life goals, this episode is your wake-up call to rethink the mantra of “never give up.”

    🔑 Key Takeaways:

    Why quitting isn’t failure but a strategic move.

    How to identify if your startup is a “zombie company.”

    The role of values in making business decisions.

    Real-life stories of entrepreneurs who quit smartly and thrived.

    👉 Subscribe for more insights on entrepreneurship, audience building, and personal growth.
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    35 mins
  • How Should I Price My Products?

    How Should I Price My Products?
    Jan 8 2025

    "How Should I Price My Products?" | ThoughtWave Podcast with Chris Leithe & Aaron Dinin

    Pricing your product sounds simple — just pick a number, right? Wrong! In this episode of ThoughtWave, Chris Leithe and Dr. Aaron Dinin dive into the art and science of pricing strategies that actually work. They unpack everything from psychological tricks that make customers feel good about their purchases to the hidden dangers of pricing models that drive people away.

    You’ll hear practical tips on avoiding the dreaded “ick” factor in pricing, why some luxury brands can charge 10x more (and sell better), and what entrepreneurs need to know about packaging their offerings for maximum impact.

    If you're an entrepreneur, small business owner, or just curious about the psychology behind pricing decisions, you won’t want to miss this episode! Hit play, and let’s rethink how you price your products to scale your business!

    Don’t forget to subscribe and share if you find value in this episode. Let’s ride the ThoughtWave together!

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    46 mins
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