This is the 3rd phase of product development within a retail format. We follow from the range approval process and start diving deeper into how the actual product gets executed.

In this episode, we will focus on the various steps of getting the design concept into a finished product in what we call the "pre-production" phase. This is where the rubber hits the road and the collaboration between design, buying anf the manufacturer occurs.

Created with the assistance of Ai voiceovers.

Welcome to the 2nd phase of product development within a retail format. In the first phase there was a focus on the process before approval stage.

In this episode, we divert our attention to the phase after approval. where the rubber hits the road, so to speak. This is where the grind happens to start the execution process.

We start on what is the first installment of four episodes, putting product development under the microscope and unpacking the process step by step.

We break down the product development process into 4 different phases: 1. Pre-review, 2. Post-review, 3. Pre-production, 4. Post Production.

In this episode, we talk about Phase 1 which is all around planning and strategising around what range and product you want to put forward for the season.