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Three Steps to Build Your Business Around Your Dream Life

Three Steps to Build Your Business Around Your Dream Life

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 In this episode of the Pursue Purpose Podcast, I'm sharing a nine-month update since leaving my corporate job and stepping fully into life as an entrepreneur. I talk about the unexpected challenges I've faced, the wins that have kept me going, and what I've learned about building a business that truly supports the life I want to live. This episode also dives into Three Steps to Build Your Business Around Your Dream Life—a framework to help you align your work with your values, your energy, and your definition of "enough." Whether you're navigating a big transition or craving more intention in your business, this conversation will give you both encouragement and clarity. As a Seattle Maternity Photographer and a Seattle Wedding Photographer, I've been photographing people for over a decade and love helping women pursue a life of purpose—and I'm so excited to share more of that journey with you! Hey guys. Welcome back to the Pursue Purpose Podcast. Today I'm giving you a nine-month update since I quit my corporate job. I'll also be talking about building your business around the dream life you want to live. I'm recording this just as spring has sprung, so it's super exciting to have better weather. I've been seeing more sunny days now, and my garden is popping. I've got daffodils going strong, and I just planted a bunch of flowers in the window box outside the front of our house. I'm starting to wear sundresses more, which is super fun for me too. I just love spring so much. The cherry blossoms are blooming, and it feels like life again. We are definitely coming out of those winter blues, and I was really feeling them this year. Part of that was just constantly getting sick—over and over—and our nanny and her family getting sick too. We were just in and out of sick cycles so much. But the last few weeks we've had very steady childcare. No one's been getting sick (knock on wood), and it's just been so nice to feel alive again. On the other hand, I did injure my back and strain my quad and hip flexor. I was sprinting at the gym, and it was super dumb. I thought "mind over matter" and pushed myself too hard because my brain was like, "You can do this!" But I think it's a reminder that even if you can push yourself, it doesn't mean you should—especially if you have an aging body like I do. I definitely strained some muscles and tweaked my back, so I was out of the gym for a good two weeks, which was really, really sad. It was painful mentally to not be able to get up and do the things I wanted, to feel like I was making progress on my fitness goals and then suddenly have to stop. But it was also physically painful too. So—don't do that. Make sure you're taking care of your body. If you're going to push yourself, do it gently and be kind to yourself. Listen to your body. That's my TED Talk on not pushing too hard. On the business side, this week has been amazing. I booked three weddings, and it was such a welcome relief after a few months of not booking anything wedding-related. I've definitely been booking boudoir and maternity portraits in my studio, which is amazing, but I was wondering what was going on in the wedding world. It was so nice to get confirmation and validation—and to have three new weddings on the books this week alone. I also started a four-month mentorship for a coaching client. It's a one-on-one, biweekly video call setup. I give her feedback, assignments, and we have a whole roadmap for getting her to where she wants to be. It's very individualized, and I love doing these. I have two spots left. If you're listening and want one-on-one help—if you've been thinking, "How can I get to the next place in my business?"—I would love to support you. I enjoy it so much. Looking back at when I started my business 10 or 11 years ago, there's so much I would do differently now. And I love the excitement of building something from scratch. Even if you're partway through building your business and feeling stuck, or you've hit a plateau, I love troubleshooting and figuring out how we can get you to where you want to be. I only take three one-on-one coaching clients at a time. It's very involved and a lot of work to put together, but I like being able to fully support each client instead of doing it halfway. So—just a little PSA if you want to do a four-month mentorship with me. Those are kind of the updates for what's been going on recently. It's lovely to still be in full-time entrepreneurship, momming, doing all the things, and not working a nine-to-five. It still feels really good. I will say, though, it was really tough not booking weddings for a couple of months. Cash flow gets tricky, and it's hard when your business is seasonal and unpredictable. It messes with your mind—you feel like you're doing all the right things and nothing's happening. You wonder, "Why aren't the bookings coming?" And then, suddenly, they all come at once and you're like, "Why now?" The ...
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