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Tiny Giants

Tiny Giants

Written by: T. Adeola
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 CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!2022-present Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The GIVEcode with Maria Sipka

    The GIVEcode with Maria Sipka
    Mar 26 2024
    In this episode of Tiny Giants, host T. Adeola interviews Maria Sipka, a pioneer in influencer marketing. Maria shares her mission to bring more consciousness into advertising through meaningful and impactful storytelling. They discuss the importance of connecting to one's passion and community in the creator economy. This episode is brought to you by CreatorParent.com, a platform that supports parents in guiding their aspiring creator children towards success. [00:04:05] Finding my passion. [00:07:07] Money and freedom perspective. [00:11:11] Finding purpose and passion. [00:12:27] Impacting positive change in advertising. [00:18:04] Nurturing our inner energy. [00:21:26] Building communities for women. [00:26:24] Young chef partnership with Albertsons. Resources Mentioned: https://www.linkedin.com/company/linqia/ Connect with Maria: https://www.linkedin.com/in/mariasipka/ https://www.linqia.com/ Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • Part-time by Choice with Trish Witkowski

    Part-time by Choice with Trish Witkowski
    Mar 5 2024
    In this episode of Tiny Giants, host T. Adela interviews Trish Witkowski, president of FoldFactory.com and host of the popular YouTube series, "60 Second Super Cool Fold of the Week." Trish shares her journey from a side gig to becoming a leading expert in folded print and direct mail samples. She discusses the power of print and digital marketing, and how she helps designers, marketers, and graphic art industry organizations understand its impact. Tune in to learn more about Trish's entrepreneurial journey and the importance of careers over celebrities in the creator economy. [00:01:15] Side gig turned successful venture. [00:04:22] Folding brochures as a project. [00:09:23] Mastering platforms and sponsorship. [00:12:06] Part-time vs full-time YouTubing. [00:15:57-00:16:07] Hyper-focus on value. [00:19:26] Niching and oversaturation. [00:23:00] The value of versatile skills. Resources Mentioned: https://www.linkedin.com/learning/print-production-folding Connect with Trish: https://www.linkedin.com/in/trishwitkowski/ https://foldfactory.com/ Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • NIL Deals for Student Athletes

    NIL Deals for Student Athletes
    Feb 27 2024
    Getting a full-ride scholarship to play ball for a D-1 school is a proven path to success and common aspiration for both children and their parents. However, like most things in the Creator Economy it’s taken to new heights. In this episode of Tiny Giants, host T. Adela discusses name image likeness, or NIL deals for student athletes. Resources Mentioned: Mario Armstrong episode: https://www.tinygiants.tech/from-free-to-fee/ Are student-athlete NIL deals a boon? https://abcnews.go.com/US/student-athlete-nil-deals-boon/story?id=98180299 Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
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