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To Create is Human - Storytelling for Creatives cover art

To Create is Human - Storytelling for Creatives

To Create is Human - Storytelling for Creatives

Written by: Jacob Christensen
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This is To Create Is Human, a show for creatives and storytellers who want to get better at the one skill that actually connects: how to tell a story well. Each episode, host Jacob Christensen explores the craft behind the work; sometimes through conversations with filmmakers, designers, and creators, sometimes solo; digging into the ideas, constraints, and lessons behind good storytelling. If you make videos, brands, podcasts, or anything meant to connect with people, this is your home for the process behind the work.Jacob Christensen Art
Episodes
  • How to tell the same story in different ways
    Jun 24 2026

    In this episode, I sit down with filmmaker and storyteller Mark Stebnicki to talk about what makes stories resonate, and how to get authentic moments on camera. A section of our convo dives into music and how to use that POWERFUL tool to enhance the story.


    If you enjoy conversations about filmmaking, documentaries, and meaningful storytelling, this episode is for you.


    Follow Mark's work:

    ➤ https://www.youtube.com/@ncfarmbureau/videos


    Follow the podcast for more conversations like this:

    ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#


    Timestamps:

    0:00 Intro

    2:19 What does the word story mean to you

    6:00 Getting folks to open up on camera

    9:48 New ways to tell the same story

    17:07 Music is POWERFUL

    24:12 Getting more out of a music track

    26:12 More than just a video guy

    28:29 Show your audience REAL struggles

    32:59 Different story than what we were expecting

    36:16 What makes a story stick with you after it’s over

    38:29 Get back to basics

    44:19 GEAR TALK

    49:10 What’s a story you want to tell?

    Show More Show Less
    56 mins
  • The Hidden Cost of Not Telling Stories
    Apr 10 2026

    Stories make others feel seen.


    My favorite moments from the conversation with Talmage:

    ➤ Stories are simple

    ➤ The "One Way" framework (you're one way, then you change, now you're different)

    ➤ Take the INTERESTING stuff out of a story if it's a red herring

    ➤ Vulnerability is terrifying

    ➤ Love the daily practice of writing down one story worthy moment in your day

    ➤ Audiences have an incredible BS reader


    Follow Talmage:

    ➤ https://www.instagram.com/talmagethayne?igsh=N3VyY2Z6bWFqamQ0

    ➤ https://www.instagram.com/filmlaab.podcasts?igsh=M3gzaGVpNXFkODVh


    Follow Jacob:

    ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/

    ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#


    Follow the podcast for more conversations like this:

    ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#


    Timestamps:

    0:00 Intro + Story Bite

    2:08 Helping others tell their story

    9:22 Why people struggle to tell their story

    13:34 The cost of not telling stories

    18:33 Don't break your characters' spine

    21:48 What is removed from the story

    26:48 Make me CARE

    32:10 What makes a story stick long after it's over?

    35:37 What to do when the project goes sideways

    37:43 Address the elephant in the room

    40:58 Favorite stories

    Show More Show Less
    46 mins
  • The Hardest Part of Storytelling
    Apr 3 2026

    Storytelling is about saying what people feel but can’t say themselves.

    My favorite moments from the conversation with Adam:

    ➤ Story is IMPACT

    ➤ Cut the GOOD stuff to have a GREAT story

    ➤ LISTEN to your interviewee instead of just waiting to ask the next question

    ➤ Creating because YOU want to is a better metric than likes, comments, vanity metrics

    ➤ A great story makes me QUESTION further

    ➤ Great interview moments come from conversation, not rigid scriptingFollow Adam:

    ➤ https://www.instagram.com/adamwest_cc?igsh=bGV4cGZmMGdrcGg=

    ➤ https://www.instagram.com/adamwest_media?igsh=ZWJ3dDFsOXljajdsFollow Jacob:

    ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/

    ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#Follow the podcast for more conversations like this:

    ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#

    Timestamps:

    0:00 Intro + Story Bite

    1:51 Story is IMPACT

    4:36 How to pull the story out of people

    10:29 If it doesn't add to the story, CUT it

    14:39 Get EMOTION out of people

    17:00 Are we attention seekers?

    20:41 Imperfect content

    24:34 Creating out of DESIRE

    26:17 Cracker Barrel / Jaguar rebrand

    32:25 Honoring new and old audiences

    33:32 Actually benefiting my brand

    37:58 What makes a story stick with you long after it's over?

    40:45 Books vs movies story

    43:02 Make me question further

    46:01 The HARDEST stuff to cut

    50:54 Why we STRUGGLE to tell our story

    55:01 How story impacts TECHNICAL decisions

    59:51 HUMANIZE your subjects

    Show More Show Less
    1 hr and 5 mins
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