Tony’s Chocolonely: On a Mission To End Exploitation In Cocoa
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Tony’s Chocolonely: On a Mission To End Exploitation In Cocoa
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About this listen
Professor Myriam Sidibé, Founder of Brands and a Mission, sits down with Pascal Baltussen, Chief of Impact & Operations at Tony’s Chocolonely, to explore how a small act of journalism evolved into a global movement aiming to make all chocolate 100% exploitation-free.
They discuss Tony’s origin story, the five sourcing principles that guide their ethical practices, and their commitment to ensuring a sustainable and fair supply chain.
Highlighting the importance of coalition-building and impact-driven business models, Pascal shares insights on balancing commercial success with social responsibility.
This episode emphasizes actionable steps for achieving systemic change and justice in the cocoa industry.
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