What actually makes someone choose your tour over everyone else?

In this episode, we bring on Katja from the Resmark team, who works hands-on with tour operators every day, to break down what’s really happening in the Planning stage. We get into why so many potential guests open multiple tabs, feel overwhelmed, and leave, and how a lack of clarity is usually the reason.

From a traveler’s perspective and real client experience, we talk about what builds trust, what makes your experience stand out, and how to capture and nurture people who aren’t ready to book yet.

🚀 Take the Growth Engine Assessment to find out where you might need to improve:
https://www.resmarksystems.com/growth-engine-survey

📲 Follow Us on Social Media
- Facebook: https://www.facebook.com/ResmarkSystems
- Instagram: https://www.instagram.com/resmarkllc
- YouTube: https://www.youtube.com/@RESMARKSystems
- LinkedIn: https://www.linkedin.com/company/resmark-systems

📈 Want Help Growing Your Tour Business?
Visit https://www.resmarkweb.com
Book a call: https://www.resmarkweb.com/request-quote
Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com

Most tour operators focus on looking professional.

But that’s not always what makes you stand out when every option looks good.

In this episode, we sit down with Stephanie from Sunny Cove Kayaking, an operator with nearly two decades of experience in Alaska, to break down what actually makes guests choose one tour over another.

Her approach is simple but powerful. She writes her website like she’s talking to a friend. Her emails feel like real updates, not promotions. And that personal tone carries all the way through the experience.

The result? Strong word of mouth, a 30,000-person email list, and a brand people remember.

We also dive into how she’s started using AI in a practical way to improve her website and increase traffic without losing that personal voice.

In this episode, you’ll learn:
- Why sounding “professional” can actually hurt conversions
- How to make your website and emails feel more human
- A simple way to use AI to improve your marketing without overcomplicating it

This episode sits in the Planning stage of the Growth Engine, where guests are comparing options and deciding who they trust.

Note: Stephanie was joining us from Alaska where the internet can be a bit unpredictable, so you may notice some blurriness and lighter editing than usual. But the insights in this one are absolutely worth it.

Learn more about Sunny Cove: https://sunnycove.com

🚀 Take the Growth Engine Assessment to find out where you might need to improve:
https://www.resmarksystems.com/growth-engine-survey

📲 Follow Us on Social Media
- Facebook: https://www.facebook.com/ResmarkSystems
- Instagram: https://www.instagram.com/resmarkllc
- YouTube: https://www.youtube.com/@RESMARKSystems
- LinkedIn: https://www.linkedin.com/company/resmark-systems

📈 Want Help Growing Your Tour Business?
Visit https://www.resmarkweb.com
Book a call: https://www.resmarkweb.com/request-quote
Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com

00:00 Who Is Stephanie from Sunny Cove Kayaking?
00:54 How Do Tour Operators Get Started in the Industry?
02:07 What Do Tour Operators Love Most About the Job?
03:24 What Challenges Do Guests Face When Planning a Trip to Alaska?
05:00 How Do Guests Decide Which Tours to Book?
07:04 What Makes Guests Choose One Tour Company Over Another?
08:35 How Can Tour Operators Make Marketing Feel More Personal?
11:13 How Does a Website Help Turn Visitors Into Bookings?
13:02 How Can Tour Operators Use AI to Improve Website Traffic?
16:48 How Do You Stay in Front of Guests Who Aren’t Ready to Book?
23:58 What Actually Helps Tour Operators Get More Bookings Over Time?
30:42 What Is the Best Advice for Tour Operators Who Want to Grow?

You’re already getting traffic to your website. The problem is most of those visitors leave and never come back.

In this episode, we break down how retargeting ads help tour operators stay in front of those potential guests and turn missed opportunities into actual bookings. Most people do not book on their first visit, and without a follow up system, they are gone.

You’ll learn:

• What remarketing ads are and how they work
• Who you should be retargeting first
• What to say in your ads to drive bookings

🚀 Take the Growth Engine Assessment to find out where you might need to improve:
https://www.resmarksystems.com/growth-engine-survey

📲 Follow Us on Social Media
- Facebook: https://www.facebook.com/ResmarkSystems
- Instagram: https://www.instagram.com/resmarkllc
- YouTube: https://www.youtube.com/@RESMARKSystems
- LinkedIn: https://www.linkedin.com/company/resmark-systems

📈 Want Help Growing Your Tour Business?
Visit https://www.resmarkweb.com
Book a call: https://www.resmarkweb.com/request-quote
Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com

0:00 You’re Losing Bookings After Visitors Leave Your Website
2:11 Why Big Companies Win With Retargeting Ads
4:32 What Remarketing Ads Actually Do
5:19 How to Set Up Meta Pixel and Google Tag
7:43 The Best Audiences to Retarget First
9:49 How to Bring Visitors Back to Book
11:52 Why Retargeting Works Over Time
13:41 What to Say in Your Retargeting Ads
15:43 Using Reviews and Testimonials to Convert
18:45 Keep Your Retargeting Ads Simple
20:14 How to Segment Your Audiences
22:11 Why Retargeting Has Lower Costs and Higher ROI
24:41 Retargeting Budget Tips for Tour Operators
25:17 How Retargeting Fits Into Your Marketing System