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Traction Heroes

Traction Heroes

Written by: Harry Max & Jorge Arango
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About this listen

Digging in to get results with Harry Max and Jorge Arango

© 2026 Traction Heroes Economics Management Management & Leadership Self-Help Success
Episodes
  • Jobs To Be Done

    Jobs To Be Done
    Feb 22 2026

    We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value?

    Show notes:

    • Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan
    • Managing Priorities by Harry Max
    • MECE principle
    • Positioning by Jack Trout and Al Ries
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    30 mins
  • Delusion

    Delusion
    Feb 8 2026

    A conversation about something that's emerging as a central theme in the podcast: how to avoid fooling yourself so you can achieve your goals by seeing more clearly.

    Show notes:

    • The Art of Action by Stephen Bungay
    • Sunset Boulevard (1950 film)
    • John Boyd
    • Traction Heroes Ep. 6: Chesterton's Fence
    • Crazy Time by Abigail Trafford
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    27 mins
  • Going Meta

    Going Meta
    Jan 25 2026

    Is your business in service to the bottom line or something higher? Whichever you pick will influence the organization's culture.

    Show notes:

    • Tim O’Reilly in a Nutshell by Tim O’Reilly
    • Rosenfeld Media
    • Shai Agassi
    • OODA loop
    • Thinking In Bets by Annie Duke
    • The Art of Action by Stephen Bungay
    • Makers and Takers by Rana Foroohar
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    24 mins
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