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Traction: The Technology Growth Show

Traction: The Technology Growth Show

Written by: Roaring Mouse Public Relations
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About this listen

Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth. Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business. Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion. We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale. Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.Copyright 2025 All rights reserved. Economics
Episodes
  • From Kitchen Table to AI Leader: The Automated Analytics Story
    Jun 6 2025

    When Automated Analytics ventured into the United States, CEO Mark Taylor thought his reporting was broken. In just 48 hours, the startup from Doncaster had secured hundreds of new clients against a target of 20 - a testament to the power of innovative AI technology, partnership and meeting a common need.

    In this episode of Traction, Mark shares how he turned a kitchen table startup into a global AI powerhouse that helps businesses optimise sales, customer service, and recruitment,

    Mark shares candid insights into scaling a tech company. Learn how he navigated complex challenges, made brave strategic decisions, and grew Automated Analytics to generate millions in recurring revenue.

    With hard-earned wisdom about fundraising, product development, and breaking into international markets, this episode is a masterclass for any tech founder looking to turn innovative ideas into real-world commercial success.

    Traction is brought to you by Roaring Mouse Public Relations and Venture.Community.

    #AI #AIStartup #Technology #EntrepreneurJourney #AITechnology #StartupGrowth #BusinessIntelligence #TechFounders #Analytics #ScaleUpStrategy #Doncaster #SouthYorkshire #Innovation #Leadership #AIEthics

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    42 mins
  • State of Floow: From Innovation to Global Tech Success
    May 30 2025

    Over the last decade or so, The Floow has transformed the global motor insurance industry by making it possible to assess risk, en masse.

    In this episode of Traction, founder Sam Chapman tells James Taylor and Pete Hopton how The Floow transformed a simple idea into a multi-million-pound data technology company.

    Learn how strategic thinking, adaptability, analytical thinking, and seeing opportunity in regulatory changes can turn a startup into a global player.

    Key insights for entrepreneurs: ✅ Turning market challenges into growth opportunities ✅ Navigating corporate partnerships ✅ Building a data-driven business from scratch

    Listen now and get inspired by a true tech innovator!

    Traction: The Tech Show is brought to you by Roaring Mouse Public Relations and Venture.Community.

    #StartupSuccess #TechInnovation #EntrepreneurialJourney #TechStartup #DataTechnology #InsurTech #ScaleUpSuccess #Innovation #Data #StartupFunding #StartupWisdom

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    37 mins
  • Breaking Biotech: The Exciting Instruments Story
    May 23 2025

    Just dropped: An incredible conversation with Dr Tim Craggs, founder of Exciting Instruments - a Sheffield-based startup revolutionising scientific research.

    Imagine detecting a single molecule's behaviour - now imagine making that technology accessible to thousands of labs worldwide. That's exactly what Tim and his team are doing.

    Watch or listen now to Tim's conversation with James Taylor and Peter Hopton, and hear how this scrappy science startup is changing the game in biotech!

    Key highlights: ✅ Bootstrapped to £2m revenue ✅ £4m seed funding ✅ Democratising complex scientific instrumentation ✅ Potential to transform drug discovery & diagnostics

    Traction: The Tech Show is brought to you by Roaring Mouse Public Relations and Venture.Community.

    #TechStartup #Innovation #Biotech #ScientificResearch #Entrepreneurship

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    45 mins
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