Traction vs. Potential: How African Start Up Founders Are Measured Differently
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Traction vs. Potential: How African Start Up Founders Are Measured Differently
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About this listen
Did you know that startup founders in Africa are often evaluated differently from those in the U.S. or Europe? While global startups can raise capital based on potential, African founders are frequently expected to prove significant traction before investors take a bet.
In this episode of The Hive, we unpack the reality behind these different expectations—why investors approach African markets with a unique lens, how intense due diligence shapes funding decisions, and what founders can do to navigate this process successfully. We also explore the additional challenges women founders face and the strategies to overcome them.
It’s not about obstacles—it’s about understanding the landscape and playing to win.
🎧 Tune in now! 🚀
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