Special Guest Zulfiya Forsythe of The Omadli Group joins Keith on this episode to talk about how skilled trades businesses can better utilize both internal data & information and external data & information in order to see their business more clearly and gain meaningful insights that lead to informed actions resulting in measurable growth. It is a conversation revolving around the careful and intelligent use of technology, not for technology sake, but for the sake of better business health. Enjoy!

Skilled trades businesses LISTEN UP! Everybody expects you to be great at your craft or particular trade, but they (and you) shouldn't expect you to be great at business without some help! John Addington with Clay Verse Media is our guide to understanding the importance of marketing in our digital age - from knowing your STORY and having a good Google Business profile to knowing your ideal clients and making sure your website and social media find them. John provides great insight, especially with his skilled trades background. Join us for another great story and conversation on Trades Secrets.

Talk about OJT! Keith is joined by the Work-Based Learning Coordinators from the three school systems in Jackson County, GA for a great conversation about the connections between education, work, business, and success. From Commerce High School’s Cameron Shirley and Jefferson High School’s Christy Drew, to East Jackson High School’s Holly Canup and Jackson County High School’s Greg Maxwell, you’ll learn the ins and outs of how Work-Based Learning offers amazing benefits to both students and businesses that ultimately serve to grow the community. Join us for a great conversation and afterwards, reach out to these great folks to see how your business can benefit from Work-Based Learning. Cameron Shirley: cameron.shirley@commercecityschools.org; Christy Drew: christy.drew@jeffcityschools.org; Holly Canup: holly.canup@jcss.us; Greg Maxwell: gmaxwell@jcss.us