When it comes to interacting with trans and non-binary individuals there is a considerable amount of fear around getting it wrong. In this episode, host, Aby Hawker (she/her), is joined by the inimitable Thea Bardot (they/she), Thunder and CEO of Lightning Travel Recruitment. The pair use a recent example to provide guidance on how companies can navigate the situation when they do get it wrong and how showing vulnerability is key to making amends.  

Thea’s top tips

1. Say you are sorry and mean it!

2. Educate yourself and understand what you’ve done wrong

3. Be vulnerable admit your limitations

4. Pledge to do better and act on that pledge by e.g donating to charity and educating yourself and your team members

5. Platform trans talent

Check out these individuals:

Max Siegel - https://uk.linkedin.com/in/maxslack

Marley Conte - https://www.mconte.co.uk/about-me

Ben Pechey - https://www.benpechey.com

Rico Chase - www.instagram.com/RJCHase

If you would like to connect with Thea you can find them on:

LinkedIn

Instagram

For more information about Lightning Travel Recruitment check out: Lightning Travel Recruitment

In this episode of the TransMission PR podcast, Jamie Wareham, founder of Queer AF, joins us to chat about trans representation in the media. 

The episode covers:

• What’s driving the increase in trans-focused content 
• How such content impacts the community
• What allies need to know when navigating this type of content  
• What we can do to make things better

QueerAF was set up in order to revolutionise how LGBTQIA stories are seen, heard and celebrated in the media by putting the editorial decisions in the hands of the community, rather than advertisers. To find out more and to subscribe visit: https://www.wearequeeraf.com 

Connect with Jamie on social media:

Insta and Twitter @jamie_wareham

If you need support with a specific campaign and want to make sure you get it right, get in touch: info@transmissionpr.com

As we reach the mid point for Pride 2023, it’s a great time to take stock. We have seen a range of campaigns being trotted out with the best of intentions only to see them reigned back in the minute there’s any backlash. More than ever before the community is asking for more than just flag waving and rainbow wearing from its allies. It is asking for true solidarity and support. So what does that look like for brands and why are some so afraid to commit?

I chat with Marty Davies about their work with Outvertising and the launch of a recent campaign which seeks to embolden and empower brands to stand their ground when it comes to proactively showcasing their allyship.

Marty Davies (they/them) is Joint CEO of Outvertising – the marketing and advertising industry’s LGBTQIA+ advocacy group. They are also co-founder of Trans+ Adland, a grassroots community group of trans, non-binary, gender non-conforming and intersex people across the world of marketing and advertising.
Marty is Campaign Magazine’s first Transgender columnist. With Campaign they write on LGBTQIA+ representation and inclusion with pieces like ‘Is adspend funding an increase in LGBTQIA+ hate crime?’ and ‘Being non-binary in adland.’

Links:

UK falls to 17th place in IGLA rankings

Forbes article

Outvertising campaign

Welcome to Terf island - how anti-trans hate skyrocketed 156% in four years

Hate crime statistics

Workers and consumers favour pro LGBTQ businesses

Outvertising 

Follow Marty Davies on Instagram @marjoda, and connect with them on LinkedIn at Marty Davies