The Northern Territory is vast, remote and unlike anywhere else. But how do Etravellers discover experiences beyond the headline attractions?

In this episode, Scott Wegener speaks with Suzana Bishop of Tourism NT about guiding visitors toward meaningful, lesser-known experiences while protecting the places and communities that make the Territory special. Suzana shares how Indigenous leadership, local storytelling and carefully managed growth allow travellers to go deeper, from street art and local cafés to community-led cultural experiences.

She also explains why Tripadvisor plays a crucial role in trip planning, helping travellers discover authentic experiences in a destination where time, scale and seasonality matter.

#Tripadvisor #Travelchapters #TravelMarketing #TravelPodcast #NorthernTerritory #travelaustralia #AustraliaTravel #TravelNT

In this episode of Travel Chapters with Tripadvisor, we chat to writer and storyteller Ash Jurberg, who has visited 110 countries and built a career on capturing the human side of travel. Ash shares how he finds “the story within the story” on his adventures, capturing sensory details and spontaneous encounters to remind us that the best travel writing is rooted in empathy and authenticity. He explains why Tripadvisor forums are more valuable for trip research than AI, and what getting lost while drunk in Mongolia can teach you about human connection and immersive experiences.

#Tripadvisor #Travelchapters #TravelMarketing #TravelWriting #TravelStorytelling #GlobalTravel

How do you reposition a nation from a stopover to a destination that travellers genuinely connect with?

In this episode, our host Scott Wegener, Head of Asia Pacific at Tripadvisor, sits down with Kenneth Lim, CMO at Singapore Tourism Board. Kenneth leads the charge in shaping Singapore’s destination narrative, deepening customer insights and investing in marketing innovation to keep Singapore top of mind.

Kenneth discusses what it takes to move beyond visitor growth and build quality tourism by attracting travellers who engage with Singapore’s culture, experiences and identity.

The conversation also explores the growing importance of:

• Events tourism as a driver of inbound travel

• Experiential travel and the rise of curated, story-driven experiences

• Cultural and social sustainability, preserving Singapore’s multicultural roots while avoiding overtourism.

Listen in to discover how destination marketing is being reimagined and what it means for the future of global travel.