Triggers as Action Drivers
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Triggers as Action Drivers
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About this listen
This episode examines how triggers—both internal and external—activate dormant customer needs and drive action. It distinguishes between physiological and psychological triggers, as well as situational and marketing cues, to show how companies can strategically initiate behavior change. Highlighting examples like Pepsodent and New Year’s resolutions, it underscores the importance of choosing the right need to trigger for maximum impact.
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