True North: Be the North Star
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True North: Be the North Star
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Professional drivers don’t just move freight—you move standards. In this episode, we lock in on True North: becoming the North Star for your own life, your family, and this industry. When the schedule is tight, the road is long, and nobody’s watching, your values become your steering axle. We’ll break down how to anchor your identity, protect your discipline, and lead with consistency—so your life stays centered, your decisions stay clean, and your legacy stays on course.
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