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Trust Cast

Trust Cast

Written by: Website Squirrel
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About this listen

It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us they’re more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust.

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Episodes
  • Branding Identity and Generating Leads with Jason Vana

    Branding Identity and Generating Leads with Jason Vana
    Jan 18 2022

    Jason Vana, of Shft Marketing discusses LinkedIn Marketing tips, content marketing, brand identity, lead generation and transparency. This podcast is all about how to generate leads the correct way: the way that builds trust and loyal clients.

    LinkedIn and Content Marketing Tips
    • Content is a branding exercise. 
    • Use LinkedIn to generate leads.
    • Pick ONE main topic to focus on
    • What are you passionate about?
    • What does your target market really want?
    • What’s gonna make you money? (if that’s a goal)
    • What do you wanna be known for?
    • Be Unique. Be you. Don’t copy others.
    • Don’t be a knockoff brand.
    • Branding is Identity
    • Marketing is promoting that identity.
    • Help them with no expectation of making money. Be the solution.
    Gated Content and Leads
    • Give it ALL away for free - they will trust you.
    • Gain trust. Don’t gate your content by asking for email addresses.
    • Too many companies require an email address for everything and then immediately spam their “leads.”
    • Don’t do this. The best way you can gain trust with your leads and clients is to serve them.
    • Give content away for free. 
    • I will tell you how to do it for free. I’ll charge you to do it for you. 
    • Help is free.
    • It’s still selling, it just does sound or feel like it. 
    • Be a resource.
    Newsletters
    • Email Newsletter Checklist (Shft Marketing Guide)
    • Before launching your newsletter, but a CTA (call to action) at the bottom of all of your posts telling people that you are launching a newsletter. Get people to start signing up. 
    • FIRST comment on all LinkedIn posts: “Did you like this post? Sign up for our free newsletter at this link…”
    • The newsletter should be the product. People should sign up because they actually WANT to get your emails. 

    Connect with Jason Vana

    Shft Marketing: shft.marketing

    Email Newsletter: shft.marketing/insider/

    FREE Guides (no email required): shft.marketing/guides/

    LinkedIn: linkedin.com/in/jasonvana/

    Follow Jacob

    • LinkedIn

    Follow Website Squirrel

    • Website: www.websitesquirrel.com 
    • LinkedIn
    • Facebook
    • Instagram

    Listen & Subscribe

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    • Amazon Music

    We’d love to hear from you!

    Have some feedback about the show? Feel free to reach out to us at trustcast@websitesquirrel.com You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!
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    59 mins
  • Webflow and Website Agency Secrets with Nicholas Reed

    Webflow and Website Agency Secrets with Nicholas Reed
    Dec 14 2021
    Two nerdy website designers, Jacob Harmon (Website Squirrel) and Nicolas Reed (253 Media) discuss website agency secrets. They talk about competition, LinkedIn, growth measurement, sales, trust, and our favorite website design and development platform: Webflow.LinkedInStart a friendly regular conversation. The goal isn’t to jump on a call. It’s to create genuine relationships. If genuine conversation leads to a call, it will be successful, but that should never be the goal.CompetitionIt is important to talk to other people that do what you do…make connections!The cake is big enough for everyone - bounce ideas off of and learn from each otherDon’t burn bridges. Every client needs something differentEvery business can only handle so many clients anywayCompetition is a good thing. It encourages us to perform at our best.Think of business as a sport. You’re competing against yourself.How do you measure growth?Look at payroll. Bigger payroll means bigger team which means more growth. Goal is to pay it.Closing rates. How often are you getting new clients?Project completion. Amount of projects? How many completed? Were they completed on time?How much are you working? How much are you needed day to day? As an entrepreneur, if you can step away from the business you are doing a good job.Inbound Sales Vs. Outbound SalesToo much of a good thing is a bad thing.You need to find the perfect balance between inbound sales and outbound sales. Inbound sales are better because they want to work with you and they’re warm. You have more control over outbound sales though. Outbounds sales are needed for growth.Lots of business comes from referrals. The more clients you have the more referrals you’ll get.Always make your next project your best. Your brand being there signifies your stamp of approval.Putting name at bottom of website is great for SEO.How can a website build trust?Have a beautiful website. If your website sucks, they’ll think your product does too.Have great, personal, NOT generic, testimonials.Are there typo’s on your website? That will break trust. If you don’t pay attention to your website.Don’t have too many pop ups or annoying animations.Educate customers on why product is great, and worth it. What is it about your product that makes it better?Put some thought into you website’s contentPut in content that will answer customers questions, without having to go to FAQ sectionWebflowWebflow is the perfect web development platform. Everything else is either way too simple or too complicated. Webflow is perfect for simplicity versus complexity.Some of Webflow’s built in elements aren’t great. But you can literally build everything with it.Webflow creates incredible, clean, semantic code.There’s no apps or plugins. This is good because it keeps things clean and free of bloat, but it can make it harder to integrate with other tools.There are a lot of incredible features coming to Webflow. Logic, memberships, blending modes and more.They are gonna take over internet! More and more, people are requesting that we build sites in Webflow.One complaint we have is that the company needs to be more transparent about their roadmap and future features.Webflow Ecommerce is still lacking. It’s missing shipping integrations, email integrations, multiple payment processors, and more.If your core business is selling products use Shopify. If your core business is getting leads use Webflow.Do SEO blogs about Webflow…and attract customers looking specifically for a Webflow site.Make blog topics very specific, and share secrets. That’ll make people read and learn.Being more specific in blog posts… the right person will find it, and you won’t be competing with big SEO terms.Connect with Nicholas ReedWebsite: 253media.comInstagram: instagram.com/nreed253LinkedIn: linkedin.com/in/nreed253/Follow JacobLinkedInFollow Website SquirrelWebsite: www.websitesquirrel.com LinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@websitesquirrel.com You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!
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    1 hr and 1 min
  • Importance of Storytelling in the World of Business Marketing with Matthew Dicks

    Importance of Storytelling in the World of Business Marketing with Matthew Dicks
    Nov 23 2021
    Learn from expert storyteller, Matthew Dicks, how to tell a compelling story to help customers know, like, and trust you better.JMH Media is now Website Squirrel!I’m super excited to announce that JMH Media is now Website Squirrel. Check out our new website at www.websitesquirrel.com What makes a good story?You have to be entertaining first.Whatever your reason for telling a story, you need to make an impression on your audience. Stories make us feel goodStories entertain and people enjoy them. Transformation! We need to have a realization or change in order for the story to be meaningful. Good stories show vulnerability. Your stories should be relatable. How can a brand craft good stories?All stories should have a thesis statement. When it comes to a brand, your thesis is that the world lacked something until the company came along and fixed it. Then, you add relatability and vulnerability to the story.Stories are powerful when it comes to building a brand. Truth in storytellingAlways tell the truth. You can strategically leave out details that don’t pertain to the story you want to tell. You can embellish when it’s obvious that you’re embellishing, but you shouldn’t embellish in a deceitful way.  Where should a brand start when they want to craft a story? Start with how the company came about. Who had the original idea? Where were they when they had the idea? How did the company develop? Interview all of the people in the company. What’s their story with it? Why are they working where they are? Homework for LifeEvery day, we experience moments that are story worthy. You might notice them briefly, but then they’ll disappear if they aren’t recorded. Every day, write down one thing that happened today that is story worthy. Don’t write the whole story. Just record the moment. Homework for Life | Matthew Dicks | TEDxBerkshiresMake sure that people know who you areWhen you talk to someone make sure that they know who you are.People connect with other people. Give them little details about yourself that they can connect with. Connect with Matthew DicksWebsite: www.matthewdicks.comPodcast: Speak Up StorytellingBook: Storyworthy Follow JacobLinkedInFollow Website SquirrelWebsite: www.websitesquirrel.com LinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@websitesquirrel.com You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!
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    51 mins
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